Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration

Meta has announced some new updates for Facebook Reels, together with an expanded size restrict, Memories integration and new trending Reels templates.

First off, on Reels size – your Facebook Reels can now be as much as 90 seconds lengthy, a further 30 seconds on the earlier restrict.

Which considerably rails towards the ‘brief’ aspect of ‘brief type’ video, however then once more, each app has been regularly increasing the size of their short-form choices, as a way to maximize utilization and engagement.

For context, on TikTok, now you can add movies up to 10 minutes long, whereas YouTube Shorts might be 60 seconds max.

Meta’s additionally integrating Memories into the combination, with a brand new choice to ‘Share as Reel’ out of your Memories immediate.

Facebook Reels update

Which looks like a intelligent transfer. Thousands and thousands of Facebook customers share their Memories within the app every single day, and by including Reels as a distribution possibility, it may very well be a straightforward option to get extra folks participating with the format, and testing Reels within the app.

Meta’s additionally including ‘Grooves’, which can robotically align your video with the beat of the music you select.

Facebook Reels update

TikTok has several similar options on this entrance, offering a straightforward option to make synched video clips, which might be each extra participating and higher trying.

And eventually, Meta’s increasing its Reels templates choice to Facebook, which makes it simpler to duplicate trending video types and codecs.

Facebook Reels update

Reels templates are already available on IG, with this new variation additionally highlighting particular, trending clips, which offers you extra methods to faucet into the newest types.

Whereas it might be a direct reproduction of TikTok, Reels has been big for Meta, with Reels views throughout Facebook and Instagram greater than doubling over the past 12 months, and reshares of Reels additionally doubling, throughout each Facebook and Instagram, over the past six months.

Brief-form video is the format of the second, and it is smart for Meta to double down on that the place it may possibly, whereas it may additionally, finally, go away Meta well-placed to fill the void left by TikTok within the case of a ban of the app.

That’s what’s occurred in India, the place each Instagram and YouTube have gained significant traction within the wake of the TikTok ban in that nation.

The identical may occur once more, which might then make Meta’s Reels replicant method look much more savvy, versus lazy improvement technique.

The brand new Facebook Reels instruments are being rolled out to all customers from as we speak.

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