Meta Announces 2022 Creator Week Occasion, Which Will Focus on Reels Creators
Meta has introduced the line-up for its second Creator Week event, which can embody a mixture of IRL and on-line shows, panels, shows and extra, to be held within the first week of November this 12 months.
The occasion is designed to assist creators higher perceive use Fb and Instagram instruments to construct a presence, and monetize their work.
As defined by Meta:
“We’re dedicated to serving to creators develop their group and make a residing on our platforms. As we work towards the metaverse, our investments intention to empower creators with the cutting-edge instruments, schooling and assets wanted to construct artistic and monetary success – now and sooner or later.”
As a result of Meta is aware of that, if it actually needs its metaverse to be successful, it’ll want cutting-edge creators to be contributing to its evolving VR worlds – as a result of whereas Meta’s personal, in-house artistic and design groups are nice, it’s the participation of artists from throughout a broader spectrum that really construct probably the most immersive and interesting experiences.
That’s why Snap stays the leader in the AR space, as a result of it’s constructed a greater platform for collaboration and creation, and with Meta trying to make use of Horizon Worlds as a bridge into the metaverse area, that’s more likely to be the important thing focus of its next-level shows on the occasion.
Final 12 months’s Creator Week event was extra Instagram-specific, however with Reels now changing into an even bigger a part of the Fb ecosystem as effectively, this new Creator Week occasion will take on a broader focus, and can function a spread of platform stars, from throughout each apps, who’ll present insights into their artistic and enterprise course of.
These creators will embody @karenxcheng whose ever-inventive use of Reels has made her a frontrunner within the discipline – and earned her over 1.2 million followers on IG – together with @kelladactyl, who’s additionally used artistic content material approaches to turn into one of many prime Reels stars.
Meta says that its IRL ‘Reels-spiring’ Creator Week activations (how is ‘reels-spiring a play on ‘inspiring’?) shall be held in Bali, São Paulo, London, and Delhi.
Delhi, particularly, is an enormous focus, as a result of with TikTok out of the picture in India, on account of a Authorities ban, Reels has been given extra room to develop, which has seen it turn into a key video choice for rising Indian creators.
Folks may even be capable to tune into Creator Week occasions and recaps by way of @Creators on IG and the Meta for Creators Web page on Fb.
And it might be price tuning in – already, Reels makes up 20% of all time spent on IG, and Meta is clearly very eager to get extra folks consuming Reels content material, nonetheless it may possibly, in each apps.
Leaning into Reels, then, might be a wise alternative to your advertising and marketing efforts, and perhaps, choosing up a few ideas and notes at Creator Week might offer you a brand new perspective on your choices.
You possibly can study extra about Creator Week 2022 here.