Meta Launches Updated Facebook Feed Format, Moving it More into Line With TikTok
Your Facebook feed is getting an replace, which, at the very least in idea, may make it simpler to search out content material from family and friends, whereas additionally enabling Meta to point out you extra beneficial content material, with a concentrate on video posts.
As you possibly can see on this video, posted by Meta CEO Mark Zuckerberg, Facebook’s most important UI will now be cut up into a ‘Dwelling’ feed, which can primarily concentrate on beneficial content material to maintain you entertained, when you’ll even have a brand new ‘Feeds’ tab, the place you’ll have the ability to view the most recent posts in several classes, together with ‘Favorites’, ‘Mates’, ‘Teams’, and so forth.
The transfer shifts the Facebook expertise extra into line with TikTok, which calls itself an ‘entertainment app’, not a social community.
TikTok’s most important ‘For You’ feed sucks in the most effective, most partaking content material from throughout the app, aligned to your pursuits, which makes it a way more compelling stream, as it’s not restricted by your connections or your individual social graph. Meta’s now attempting to latch onto the identical – however do Facebook customers actually need a TikTok-esque expertise with Facebook content material?
As you possibly can see right here, over the subsequent few weeks, you’ll seemingly see a brand new immediate like this within the app, alerting you to the brand new expertise.
That basically offers Facebook license to point out you no matter it thinks you’ll like in your most important feed, as you’ll find your pals and Pages you comply with within the different tabs.
So you possibly can anticipate to see much more video content material in your most important FB feed – which Zuckerberg says will present the most effective of each worlds:
“Some of the requested options for Facebook is to ensure individuals do not miss associates’ posts. So as we speak we’re launching a Feeds tab the place you possibly can see posts from your pals, teams, Pages and extra individually in chronological order. The app will nonetheless open to a customized feed on the Dwelling tab, the place our discovery engine will advocate the content material we expect you may care most about. However the Feeds tab provides you with a strategy to customise and management your expertise additional.”
See, it’s not about Facebook displaying you extra content material from throughout the app to maintain you engaged, it’s for you, to make it simpler to search out the content material you want.
I don’t suppose anybody’s shopping for that description, however it simply would possibly work, with TikTok already displaying that beneficial content material is extra compelling than your individual chosen streams, and that by sourcing your prime posts from the most important potential pool, that offers you extra capability to maximise leisure worth.
I’m simply undecided that’s what individuals come to Facebook for, nor what they really need from the app. Over time, Facebook has turn out to be the place to get the most recent updates from family and friends, with model and Web page posts spicing up your feed. Most individuals now verify in with Facebook every day to make sure that they don’t miss any key updates, however then swap to different apps for leisure all through the day.
That, after all, signifies that individuals find yourself spending much more time in different apps than they do on The Social Community, which is what Facebook’s attempting to deal with. However once more, do individuals actually wish to scroll by means of the most recent, hottest movies of their most important Facebook feed – and do individuals actually wish to have to modify tabs within the app to get the most recent updates from family and friends?
I’d hazard a guess that they don’t, on both entrance. However we’ll quickly discover out, with Meta making a dedication to the brand new method, and going with a full launch straight up, versus a take a look at.
For manufacturers, too, that may be problematic, as customers must swap to a separate feed to see your updates.
That might see your submit attain decline but once more – which appears virtually unimaginable, given most Pages are seeing single digit % attain.
However, as Ian Malcolm as soon as stated, ‘life finds a means’. On this case, it’s Facebook that’s discovered a brand new means – and I’m undecided it’s the way in which that individuals will actually wish to see it go.
The replace is being rolled out on each iOS and Android from as we speak.