Meta Publishes New Video Planning Guide for Marketers


Video is the most engaging content format on social media, with short-form video rapidly rising because the key communication and connection medium, throughout just about all networks.

That implies that it is advisable to be integrating video into your digital advertising technique, and in case you’re wanting for how you can get began, and how you can construct out an efficient video strategy, this new information from Meta is for you.

Meta has printed a brand new ‘Video Planning and Buying Guide’, which covers how you can set up a video advertising course of, how Meta’s video choices can improve your present advertising plan, an summary of accessible video codecs advert instruments, and extra.

You’ll be able to obtain the complete, 31-page information here, however on this put up, we’ll check out among the key factors.

The principle focus of the information is Meta’s 3-step video planning information, which takes you thru the method of building your video technique.

As you possibly can see right here, the information supplies steering on how you can use Meta’s numerous video promotion choices in your course of, dependent in your targets.

That framework then factors you to the following stage of the guidebook, with sections taking a look at how you can make greatest use of Fb video advertisements:

Meta video marketing guide

Together with FAQs on video advert approaches:

Meta video marketing guide

There’s additionally an summary of how Fb video advertisements can complement your current technique:

Meta video marketing guide

And how you can create a extra complete, centered video promotions define, primarily based on these key components. There are additionally case research examples of every of those processes in motion.

The information additionally supplies an summary of Fb’s numerous video codecs, and advert choices for every.

Meta video marketing guide

Which, importantly, consists of Reels advertisements, and how one can faucet into the rising short-form video development to maximise your attain and resonance.

Meta video marketing guide

There are some helpful notes right here, which might assist to level you in the best course together with your Fb video technique. And whereas Instagram and TikTok are clearly a much bigger focus when it comes to short-form video content material, Fb nonetheless has the broadest viewers attain, and it may very well be price experimenting with the varied instruments on supply to see how video can increase your Fb advertising campaigns.

Some probably invaluable concerns both approach. You’ll be able to obtain Meta’s ‘Video Planning and Shopping for Guide’ here



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