New Report Highlights Evolving Emoji Utilization, and Opportunities for Brands

Today, virtually everyone makes use of emojis at some stage, with the tiny characters offering speedy context, serving to to each scale back keystrokes and add perspective, in a method that plain textual content merely can’t.

And shortly, you’ll have much more technique of emoji expression, with the Unicode Consortium approving a variety of emoji additions, together with maracas, jellyfish, goose and more.

Wanting ahead to ‘moosing’ individuals, or letting them know that they’re such a ginger root.

So how are individuals truly utilizing emoji characters proper now?

This week, Adobe has launched its annual Emoji Trend Report, for which it carried out a survey of over 5,000 emoji customers within the US to find out how, when and why they’re posting emojis. You may obtain the complete 111-page (!) report for your self here, however on this put up, we’ll check out a number of the key notes.

First off, primarily based on general responses, the preferred emojis within the US are:

These are pretty common – the crying laughing face has additionally been among the many most popular emoji on Twitter for the final two years as effectively.

Emoji utilization can also be evolving, with respondents indicating that the best emoji, in the best context, can be a helpful skilled addition.

Which makes much more sense whenever you have a look at emoji utilization by era:

As emoji utilization turns into extra embedded, and a extra generally used communication system, that, after all, will see it spill over into different contexts. And whereas it might not appear skilled to chuck in a smiley face on the finish of an e-mail, more and more that’s how persons are speaking.

Which additionally leads into this:

That is essential context for manufacturers to think about – not solely are youthful audiences extra open to emojis as a communication system, however progressive emoji makes use of, like purchasing with emoji characters, may be a helpful means to attach together with your viewers, and construct neighborhood round your model.

If you may get it proper. And if you happen to can…

Although you do have to tread rigorously:

Most likely greatest to keep away from these emojis in your online business communications, as a result of nobody appears to know what, precisely, they imply.

These too:

I imply, the which means of those is slightly clearer, however individuals don’t like them, so most likely reduce them out of the rotation.

When it comes to the place emoji characters are used, textual content messages are by far the preferred emoji floor, adopted by Fb feedback, with different social apps additional down the record.

It’s an fascinating overview of the state of emoji utilization, which may present some fascinating issues for your model communications and engagement.

You may obtain the complete Adobe Emoji Traits Report 2022 here.