New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs


Fb stays the principle social media platform of focus for SMB promotions, however TikTok is on the rise, as extra companies look to the short-form video app to develop their alternatives.

That’s in line with a new study by SMB help service Hello Alice, which surveyed over 7,000 small enterprise homeowners to glean extra perception into how they’re approaching their advertising and marketing in 2022.

You may learn Hey Alice’s full research here, however on this submit, we’ll take a have a look at a number of the highlights.

First off, as famous, the survey checked out which social platforms companies are utilizing for advertising and marketing and outreach proper now, which appears to be like just about as you’d count on.

Fb and Instagram stay the important thing platforms, with TikTok and Snapchat decrease down the listing. Twitter isn’t listed, nevertheless it appears to be like like Twitter wasn’t talked about within the survey query, so it’s solely relative to the 5 platforms displayed.

The research additionally checked out how SMBs are gaining traction in every app, with Instagram popping out on prime as the most suitable choice for natural promotion.

Hello Alice SMB report

Particular person outcomes will range, however the attain and engagement potential of IG nonetheless presents a lot of worth, even when it has gotten extra cluttered of late.

However TikTok is clearly on the rise, and in one other ingredient, respondents indicated that TikTok is definitely the most effective app for artistic expression and storytelling.

Hello Alice SMB report

Phrase can also be getting round, with extra SMBs now contemplating TikTok, based mostly on different model experiences.

Hello Alice SMB report

Certainly, amongst these which were utilizing TikTok for advertising and marketing, 58% indicated that the platform has positively affected their companies, whereas 78% plan to extend their TikTok advertising and marketing funding. 

TikTok can also be driving new artistic makes use of of social media, which is one other key consideration.

Hello Alice SMB report

There are some attention-grabbing notes right here – nothing overly stunning, however it’s attention-grabbing to see how TikTok is altering advertising and marketing approaches, not simply as a rising, common platform, but in addition when it comes to creativity, and altering the way in which manufacturers think about their efforts.

And with projections that the app will surpass 1.5 billion users this year, and user behaviors changing as a results of TikTok engagement, all manufacturers ought to, at least, be contemplating short-form content material, and the way TikTok could assist them join with their goal market.

You may learn Hey Alice’s full SMB digital advertising and marketing report here.



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