New Study Looks at the Most Effective LinkedIn Post Types in 2022

LinkedIn is at the moment seeing ‘record levels’ of engagement, and that exercise will continues to rise as we transfer into the subsequent stage of pandemic restoration, and financial exercise ramps up as soon as once more.

That’s piqued the curiosity of many manufacturers, which at the moment are seeking to put extra give attention to the skilled social community.

So how will you do it? What’s engaged on LinkedIn proper now, and what must be the focus of your LinkedIn content material strategy?

The group from Socialinsider not too long ago teamed up with Cloud Campaign to glean some extra perception into simply that, analyzing greater than 141, 000 LinkedIn posts, from over 1,000 LinkedIn firm pages, to see which codecs are producing the finest response.

Their key discovering? Native paperwork – as in posts consisting of PDFs uploaded instantly on LinkedIn – generate 3x extra clicks than another kind of content material. Many customers have additionally been utilizing this format as a sort of native LinkedIn carousel post, with every PDF uploaded displaying in a separate, swipeable show.

Movies additionally carry out nicely – you’ll be able to try a abstract of their findings in the graphic beneath, or learn the full analysis here.

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