Pinterest Announces New Video Content Partnership with Dotdash Meredith
Pinterest has introduced another exclusive video partnership, this time with writer Dotdash Meredith, which is able to convey content material from a spread of well-known life-style manufacturers to the app.
As per the above tweet, Pinterest says that the brand new partnership will convey practically 200 authentic movies to the platform, which might be aligned with annual moments that its viewers is engaged with – ‘starting from wedding ceremony season to the holidays’.
As per Pinterest:
“The partnership kicks off this month with “Colorscapes,” a must-see video sequence from Higher Properties & Gardens capturing tablescapes impressed by seasonal colour palettes to go well with each life second, and later this month, Brides will introduce “Wedding ceremony Costume 360,” that includes this season’s hottest wedding ceremony gown kinds and wedding ceremony tendencies dropped at life by actual individuals in 360-degree movies. Higher Properties & Gardens will even share time-tested ideas and methods printed over the model’s 100 years, that also ring true and useful at the moment, in a sequence titled: «Out of the Archives.»
It’s the most recent in Pinterest’s increasing video content material push, which has additionally seen it accomplice with Tastemade and different well-known manufacturers on unique activations within the app.
In January, Pinterest introduced the same partnership with Conde Naste, which is able to convey content material from Vogue and Architectural Digest to the platform. This expanded content material push will ideally assist Pinterest drive extra engagement, and develop its viewers past the 450 million monthly actives which are at present logging into the app.
Video has been a giant winner for Pinterest of late, with the platform now serving over a billion video views per day, whereas its video stock elevated by 30% quarter-over-quarter in This fall. Like all social platforms, video is probably the most partaking format within the app, whereas nearly all of Pinners additionally say that video content material is extra more likely to affect the actions that they take based mostly on Pin content material.
The addition of extra publisher-created, unique video content material might assist to drive extra curiosity, and generate extra engagement, guiding customers to expanded discovery within the app.