Pinterest Expands Idea Pin Video Length to 5 Minutes

Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, offering one other means to maximize engagement along with your content material.

As you possibly can see on this instance, shared by Lindsey Gamble, customers can now add 5-minute movies as Idea Pins, which is an enlargement on the 60-second limit that’s been in place up until now.

That may present extra capability to inform a narrative inside your Idea Pins, and with Pinterest serving over a billion video views per day, it’s price contemplating in your course of.

Idea Pins, which Pinterest launched in 2021, are its tackle the full-screen presentation format, with how-to guides and explainers performing notably properly as Idea Pin clips.

The longer video size will provide you with extra room to inform your story, and increase upon key components, in a extra participating and wealthy means. However then once more, they might additionally bore people who find themselves used to skimming by means of shortly – you’ll want to experiment to see what works finest.

Both means, it’s one other consideration. The longer video choice is being rolled out to all customers.