Pinterest Launches New Board Sticker to Help Drive More Pin Traffic
Pinterest has added one other means to drive site visitors out of your Thought Pins (the platform’s tackle Tales) with a brand new Board Sticker option, which allows you to spotlight a particular Pinterest board by way of your Thought Pins within the app.
As you possibly can see in these photographs, shared by influencer advertising and marketing analyst Lindsey Gamble, the brand new Board Sticker is now accessible to some customers within the sticker tray inside the Thought Pin creation circulation.
Faucet on that and also you’ll give you the option to select out of your current boards to hyperlink to, with numerous show codecs in your Board Sticker, which you’ll then add to your body.
That sticker will then hyperlink customers straight to your devoted matter board, which may assist to spotlight extra of your Pin content material, and drive extra referral site visitors from these hyperlinks.
Creators will probably be ready to add up to 5 board stickers per picture, and up to 20 board stickers, in complete, inside an Thought Pin sequence – so that you’re not restricted to a single sticker per body. Creators will probably be ready to tag any public board they handle, however they gained’t give you the option to showcase personal boards, or these created by others.
It may very well be a great way to spotlight particular merchandise, by way of direct hyperlinks again to your larger show of Pins, so as to additional spotlight your choices.
The upfront nature of the show may additionally assist to drive extra clicks, and with the vacation season quick approaching, it could be price mapping out, say, a Christmas present thought board, which you might then hyperlink to in future Thought Pin efforts.
Although it’s not accessible to everybody simply but. We’ve requested Pinterest for more information on the rollout of the choice, and we’ll replace this put up if/after we hear again.
At current, the choice is just accessible to chosen customers on iOS.