Pinterest Outlines Latest Efforts to Combat Political Misinformation Ahead of the US Midterms


With the US midterms quick approaching, Pinterest has outlined its latest measures to fight political misinformation through Pins.

Which can look like a lesser consideration. The visible type of Pinterest, and its Pins, in all probability doesn’t instantly spark ideas of potential political manipulation. However as with all platforms, Pinterest has been the target of coordinated manipulation in the past, and as such, it’s necessary that it too takes steps to deal with the unfold the place it might.

Pinterest, it’s additionally price noting, has 433 million active users, an enormous viewers, which can little question appeal to these searching for to affect political opinion, if they’ll.

First off, Pinterest is rolling out a brand new search advisory message for question phrases that could possibly be associated to elections or voting.

As you’ll be able to see on this instance, Pinterest will present a pop-up notifier on associated searches which can refer customers to Vote.org for extra info.

These sorts of prompts are solely small steps in the broader scheme, however even minimal nudges like this may be efficient in guiding customers in direction of extra respected, official sources.

Pinterest says that it’s additionally working with community evaluation group Graphika to detect and take away doubtlessly deceptive political content material, whereas it’s additionally working to implement its group tips round false or deceptive content material ‘that impedes an election’s integrity or a person’s or group’s civic participation’. This consists of info on registering to vote, voting, or being counted in a census. 

Pinterest additionally re-states that it doesn’t settle for political marketing campaign adverts on Pinterest.

“Moreover, throughout election seasons, we is not going to monetize election-related content material. Which means for the months surrounding the midterms we gained’t present any adverts if you seek for frequent election-related search phrases like candidate names, “vote,” and “election campaigns.”

Pinterest was one of the first social platforms to ban political advertising, taking an official stance on such in 2018, after the controversy surrounding the 2016 US Presidential Election. Pinterest has since expanded this to embody election issue ads, whereas it additionally banned all climate change denial content earlier this yr.

Which, it in all probability is less complicated for a platform like Pinterest to do, as opposed to Twitter or Fb which each concentrate on extra broad dialogue round trending matters. Besides, it’s price noting Pinterest’s efforts on this entrance, that are one other half of the broader push to fight misinformation throughout social networks.



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