Pinterest Outlines Programming for International Women’s Day, Focusing on Health and Wellness
In celebration of International Women’s Day, Pinterest has shared some new insights into rising developments amongst feminine customers, whereas it’s additionally launching a brand new Pinterest TV collection that can focus on feminine founders and their well being.
First off, on key developments – Pinterest says empowerment is a key shift amongst feminine Pinners this yr:
“Our insights present that girls of all generations are breaking out of stereotypes and societal norms, opting for self-love and focusing on therapeutic. For Gen Z and Millennials, this contains exploring their villain aspect and changing into extra self-oriented and empowered.”
Pinterest says that these search developments replicate this motion:
- femme fatale outfit (+590%)
- self date aesthetic (+235%)
- how one can heal your self (+55%)
- therapeutic interior youngster (+150%)
- breaking generational cycles (+310%)
Pinterest additionally says that girls are ‘embracing the great thing about their age and reveling in methods to have a good time themselves’, with searches for ‘older bride clothes over 50 bohemian’ up 110%, and ‘make-up appears to be like for older girls’ up 1440%.
There could possibly be some fascinating concerns for your Pin promotions inside these developments.
Along with the development information, Pinterest can be launching a brand new Pinterest TV collection with stylist and creator Stacy London, through which London will host a collection of hearth chats with female-founders to debate wellness and menopausal well being.
“Pinners can tune into the present on March eighth at 12 pm ET here. Stacy may even be the primary featured visitor of Pinterest’s ‘board drop’, revealing for the first-time ever the inspiration behind the present, together with inspiring quotes she’s curated for International Women’s Day: Wise words with Stacy London.”
Lastly, Pinterest has additionally partnered with the UN Basis on its #EqualEverywhere marketing campaign, which goals to handle the systemic adjustments required to finish gender discrimination.
“The month-long public consciousness marketing campaign will spotlight champions for gender equality who’re all pushing to make the birthright of equality for ladies and girls a actuality.”
Empowering feminine creators is a vital push for Pinterest, on condition that round two-thirds of the app’s users are women. That places Pinterest in an necessary place with reference to facilitating feminine creators, and addressing key parts of equality, and it’s good to additionally see Pinterest utilizing this chance to focus on lesser-discussed features of feminine well being.
Pinterest may even look to spotlight girls creators and manufacturers, which can current new alternatives for publicity, and may assist spark extra curiosity within the app.
