Planning to 2023: Twitter Posting Tips

Searching for methods to enhance your social media marketing efficiency in 2023?

Over the primary few weeks of the yr, we’re publishing a sequence of suggestions and notes on how to maximize your efforts, together with tips on new instruments like ChatGPT and DALL-E, and the way these evolving apps can help in your content material planning course of.

We’ve already lined the next components:

The subsequent step is platform-specific suggestions, and the way you should utilize every app to finest impact.

We’ve already lined Facebook posting tips, now we transfer on to the subsequent app – Twitter.

Which, after all, has been going by way of an enormous inside shift of late. Listed below are some tips about how you should utilize Twitter to finest impact in 2023.

Key concerns

First off, some notes on Twitter’s most up-to-date modifications, and their potential impacts – as a result of whether or not you want Elon Musk or not, whether or not you imagine in his path for Twitter or don’t, as a model, he has added some new concerns on your Twitter technique, which you want to issue into your method.

• Twitter hasn’t officially changed its rules round what’s and isn’t acceptable to submit on the app. But it surely has removed its COVID misinformation policy, a subject that Musk has sturdy opinions on, whereas Musk has additionally overseen the reinstatement of tens of thousands of accounts that had beforehand been banned from the app for sharing dangerous content material, as measured by the earlier regime. Some stories have additionally indicated that these accounts have gone right back to sharing the same harmful content, they usually’re not being banned – so whereas Twitter hasn’t modified its guidelines, it’s decoding them otherwise, which may very well be seen as a danger for model placement and unintended affiliation. 
• Twitter has cut thousands of staff, which has to have some influence on its capability to cope with points, and even stay in operational capability at occasions. There are signs of degradation and elevated error charges, and that would additionally relate to advert placement, efficiency, points decision, and so on. Twitter has additionally, extra just lately, cut a lot of its international staff, and shut down native workplaces, which is able to influence native data and connection to regional markets. Twitter remains to be up and working proper now, and the exterior impacts have been comparatively restricted. But it surely’s one other consideration for manufacturers trying to put extra effort and time into the app.
• Twitter could, at some stage, restrict the attain of name that don’t pay to subscribe to its coming ‘Verification for Organizations’ package. Like its $8 verification Twitter Blue plan, Twitter’s additionally trying to cost manufacturers for their very own gold verification tick, together with different advantages. There’s not lots to go on at this stage, however Twitter has already flagged that Blue subscribers will ultimately be given precedence placement in reply chains. That would additionally imply that manufacturers will get the identical profit, as a method to push extra companies to pay to use the app. Relying on the fee (which Twitter additionally hasn’t shared but), manufacturers will want to weigh the advantages of this upcoming push.

Once more, none of those are definitive deal-breakers, as such, however they’re components for manufacturers to issue into their consideration.

The way you view every will come down to your private perspective.

Tweeting suggestions

One of many key modifications on Twitter over the previous couple of years has been the de-prioritization of hashtags, at the least as really useful by Twitter’s personal workforce.

Twitter has, in some circumstances, been advising brands against the use of hashtags, as it could distract out of your focus objective – i.e. getting individuals to click on in your hyperlinks.

This, for instance, comes from Twitter, in relation to tweet advertisements:

“Each time potential, hold your advert freed from #hashtags and @mentions. We all know that it’s tempting, however they’re distracting, clickable alternatives that drive individuals off your advert and away out of your content material. Present just one exit level, whether or not that’s clicking by way of to your web site or your app, to hold your message laser-focused.”

That’s not definitive, however it’s a consideration – however if you need to embody tags, I might recommend that you just analysis essentially the most related and centered tags on your area of interest.

Apps like Hashtagify may also help on this respect, offering perception on hashtag reputation and utilization. Additionally, when utilizing hashtags, it is best to use camel-case capital letters for readability (e.g. #WednesdayWisdom). This additionally ensures that display readers can better communicate the relevant tags for vision-impaired customers.

Hashtags have historically had extra energy on Twitter, as a result of Twitter’s algorithm is much less subtle, and influential, than, say, the Information Feed algorithm on Fb. Twitter’s typically been ready to lean on customers to be extra overt of their viewers concentrating on by way of hashtags – although Twitter is now trying to evolve, most notably by inserting increasingly more tweets from profiles that you just don’t comply with into the primary feed.

Twitter additionally just lately added in a ‘Following’ feed that’s only a side-swipe away, so you will get away from these suggestions if you need. However over time, Twitter’s hoping that it’ll have the ability to refine its algorithms to the purpose that individuals will discover these inserted tweets helpful, main to broader discovery and engagement.

Which may assist to generate extra publicity on your model content material, by highlighting your tweets to extra customers. It’s not there but, nevertheless it may very well be a component to word, and to hold tabs on precisely which tweets Twitter’s trying to insert into consumer feeds.

By way of your tweet content material, Twitter advises that manufacturers ought to adhere to a ‘three C’s’ approach for optimum tweeting:

• Concise
• Clear
• Conversational

What does concise imply in tweet phrases, the place you’ve solely received 280 characters to work with anyway?

As per Twitter:

“One of the best performing Tweets are solely 50-100 characters”

Brevity has all the time been the central tenet of tweet engagement – which is why many customers are opposed to longer tweets, that are additionally in growth.

And as you possibly can see, one of the best performers are considerably shorter than the max tweet size, whereas prompting dialogue – the ‘conversational’ aspect listed above, can also be key to sparking engagement, and constructing group round your presence.

It’s not all the time simple, however one of the best tweets are brief, to the purpose, and fascinating.

One software that may very well be of profit right here is ChatGPT, which is ready to provide you with tweets primarily based on both textual content or request prompts.

For instance, you possibly can enter in all or a part of a weblog submit, then ask ChatGPT to summarize it right into a tweet.

You may also enter in tweets which have accomplished properly, possibly out of your rivals or primarily based on basic Twitter search, and ask ChatGPT to provide you with comparable concepts primarily based on these templates.

For instance, you should utilize Twitter’s superior search instruments to uncover the top-performing tweets utilizing your goal key phrases, and listing them primarily based on engagement (likes, feedback, retweets). Getting into ‘basketball sneakers min_faves:100’ into Twitter search, for instance, will present you all of the tweets that point out ‘basketball sneakers’ and have at the least 100 likes.

That’ll provide you with some thought of the highest tweet conversations in your product/service section. Put one of the best examples into an inventory, feed them into ChatGPT, and see what comes out.

That may very well be a great way to spark extra engagement, and align with the related Twitter group.

By way of content material codecs, tweets with video see the most engagement, adopted by tweets with GIFs, images, then plain textual content.

Twitter Areas may also present a distinct method to group engagement, and will work in its place to, say, Twitter chats, which facilitate broader dialogue.

On finest occasions to submit, in accordance to analysis conducted by Sprout Social last year, one of the best occasions to tweet to attain the broadest viewers, normally, are Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 am, in your native time zone.

As you possibly can see, in accordance to Sprout’s insights, that morning block between 9am and 12pm is when individuals are extra actively consuming tweets, which may assist information your pondering.

With reference to how typically it is best to tweet, the tweet stream strikes quick, so you will get away with posting extra often, as you’re unlikely to overwhelm your followers. As soon as per day must be the baseline, then constructing from there primarily based by yourself evaluation and viewers response knowledge.

Skilled Accounts

One other consideration on Twitter is its ‘Professional Accounts’ choice, which allows manufacturers to convert their Twitter profile to a enterprise account to entry extra options.

These options embody:

• Extra analytics – Skilled accounts can entry a devoted dashboard of analytics instruments to observe efficiency
• Skilled Class – Professional accounts can signify what their enterprise is on their profile, which may assist to spotlight what you are promoting to related customers
• Profile Spotlights – Twitter’s additionally added a variety of ‘Highlight’ choices for skilled profiles, which allow you to showcase your merchandise, location, contact information and extra in a devoted profile part. The present Spotlights out there are: location, purchasing, cellular app hyperlink, CTA hyperlink
• Twitter Purchasing – Professional accounts may also entry Twitter’s evolving purchasing options – although exhausting to inform how a lot emphasis Twitter shall be placing on purchasing as a part of its ‘Twitter 2.0’ revamp, at the least at this stage

These extra components may very well be of profit for what you are promoting, whereas as famous, Twitter’s additionally growing its ‘Verification for Organizations’ subscription aspect, by way of which, enterprise customers shall be ready to apply for a gold checkmark, and extra options.

A few of these Skilled Account instruments may very well be constructed into this providing, nevertheless it’s all in flux at current – although it’ll be price retaining tabs on how this evolves, and the way Twitter seems to develop its pitch to enterprise customers.

Look, there’s lots happening at Twitter proper now, and a few individuals shall be opposed to manufacturers even contemplating placing extra give attention to the app, given the varied modifications being applied by Musk and his workforce, as detailed above.

However Twitter remains to be a key driver of stories and opinion, and at 238 million daily actives, it stays an vital consideration for model outreach.  

Some will view Twitter as getting again heading in the right direction, others will say that it’s falling off. However there could also be alternatives inside that, and it could nonetheless be a terrific platform for connecting with a broader viewers and constructing model consciousness.