Reddit Adds GIFs in Comments for All Subreddit Communities

Prepare for extra GIFs, with Reddit announcing a brand new integration with GIPHY that may allow customers to insert GIPHY GIFs into remark streams inside the app.

As defined by Reddit:

“Beginning right this moment, customers in enabled subreddits will be capable of search GIPHY’s moderated library of GIFs, and insert them instantly right into a touch upon Reddit (together with any textual content). This performance might be obtainable as an opt-in function on all pre-existing SFW and non-quarantined subreddits – so moderators can have the power to resolve if it is proper for their communities. For all newly created subreddits, the function will routinely be obtainable, with the power for moderators to opt-out.”

That can present extra inventive posting choices inside publish chats, and will result in all new meme traits and behaviors throughout the platform.

Although the method isn’t completely new. Over the previous yr, GIFs in Reddit feedback have been obtainable to chose customers by way of a function referred to as ‘Powerups’.
Powerups are enabled for customers who pay a month-to-month payment to turn out to be a ‘patron’ of a selected subreddit. When enabled, you possibly can then use your allotted Powerups for numerous extra functionalities inside that group, together with importing video in HD and including inline GIFs in feedback.

Reddit additionally launched GIFs in chats final Could.

Which, Reddit says, has been a preferred and invaluable addition, resulting in this new replace that may see much more animated clips invading remark streams.

Which might be good, however then once more…

I imply, Reddit has the info, it is aware of that this has been standard to date, and that it’s helped to enhance engagement. However will probably be an enormous change for Redditors to take care of, which might result in some backlash for the app.

It’s additionally attention-grabbing that Reddit is partnering with GIPHY for this integration, the corporate that may or may not belong to Meta.

Meta introduced that it was buying GIPHY back in 2020, however that buy has been challenged in the UK on antitrust grounds, which has delayed a merger into Meta’s instruments.

Because the announcement, GIPHY has additionally announced an integration with TikTok, and it’s attention-grabbing to see the platform partnering with Meta’s rivals, which, you’ll suppose, most likely wouldn’t occur if Zuck and Co. had been in cost.

Or perhaps it could. Perhaps the added publicity potential is very invaluable for the app, and even when Meta had been in full management, it could nonetheless be looking for out such partnerships.

Both approach, it’s an attention-grabbing new experiment for Reddit, which might have a big effect on in-app engagement.

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