Reddit Announces New ‘Watch’ Feed of Video Content

Reddit’s seeking to lean into the broader development in direction of video content material with the introduction of a new, dedicated ‘Watch’ feed in the app, which is able to allow customers to swipe by way of a unending stream of video posts.

As you possibly can see in these examples, you’ll quickly be capable of scroll Reddit in both ‘Learn’ or ‘Watch’ mode, with the previous highlighting text-based posts, and the latter offering a steady feed of vertical video content material.

Which is definitely not considerably completely different to the present Reddit expertise – when you watch a video within the app, you possibly can swipe as much as hold viewing extra video posts. It’s simply that now will probably be a extra express person alternative, with the capability to pick out a TikTok-like feed of simply movies within the app, which may assist to maintain customers extra engaged, extra typically.

The replace mimics related video feeds on Fb, Instagram, Snapchat, Pinterest and Twitter, although once more, the primary distinction on this case is that it’ll give customers a direct option to view solely video content material, versus tapping by way of on a video, then scrolling to see extra.

Which, once more, follows TikTok’s lead, and with an increasing number of customers spending extra time-consuming video content material, it is sensible for Reddit to additional align its UI with this development.

Price noting that Meta now facilitates 140 billion Reels plays across Facebook and Instagram every day, with the format being a key aspect in Meta boosting user engagement of late.

Possibly, a devoted video feed could have related impacts on Reddit – however both approach, it’s not a significant redesign, and doubtless well worth the experiment.

Along with this, Reddit’s additionally engaged on an up to date UI, which might be much less cluttered, and extra targeted on discovery.

Reddit’s additionally seeking to replace numerous different components:

“Coming quickly, we’ll introduce our up to date net platform to ship quick and dependable experiences to everybody globally, new updates to our video participant to allow redditors to simply interact in conversations whereas watching, chat enhancements, new storefront updates and extra.”

It’s arduous to inform how large these adjustments might be at this stage, however it’s attention-grabbing to notice Reddit’s key areas of focus, because it appears to optimize the app, and enhance engagement.

Reddit, which now serves over 57 million daily users, continues to be working to maximise its enterprise alternatives, with improved ad offerings and focusing on instruments. And so they could possibly be price contemplating – whereas Reddit’s viewers could also be smaller than different platforms, Reddit customers are typically extremely engaged of their subjects of curiosity, and the capability to succeed in customers through subreddit could possibly be a good way to attach with the appropriate individuals along with your presents.

In any case, it’s a strong platform for analysis, and that preliminary utilization may spotlight new alternatives that you just weren’t conscious of.