Reddit Launches its ‘Reddit Recap’ Activation for 2022, Provides New Usage Insights

Reddit has launched its 2022 Reddit Recap activation, which offers redditors with an outline of their exercise within the app all year long – type of like Spotify’s ‘Wrapped’, however for the subreddits that you just most frequent.

As defined by Reddit:

“Since its creation, Reddit Recap has aimed to offer customers a novel and entertaining strategy to look again in any respect the memorable instances they’ve spent on the platform. This yr, Reddit Recap incorporates a wide range of enjoyable and fascinating stats which are translated and localized for customers’ most well-liked languages, together with a abstract of time spent on the platform, content material customers have engaged with, and communities they considered or joined.”

Which you’ll or could not need to see. I imply, there are some questionable subbreddits – however actually, there’s a Reddit group for nearly something, and the recap offers some fascinating perspective on what caught your eye, the place you spent your time, and which communities you have interaction with most.

“Logged-in redditors can click on on the Narwhal icon below their profile in our apps or the navigation bar on desktop to see their distinctive and personalised expertise highlighting their 2022 Reddit journey.”

Reddit Recap will then present you a collection of downloadable overview playing cards, with stats like:

• Are you crew Cat or Canine? 
• What was your most upvoted remark?
• Avatar outfit adjustments all year long
• r/place tiles positioned

And based mostly on all of this, Reddit can even present you different communities that you could be be excited by becoming a member of, as a way to increase and improve your expertise within the app.

Lastly, you’re then given a Reddit superpower ranking, based mostly in your Reddit utilization (Uncommon, Epic, or Legendary), which is then displayed on a picture of your most up-to-date Reddit avatar, alongside along with your prime three most-visited communities.

You’ll be able to obtain your Reddit card to share with others, highlighting your Reddit persona in an fascinating and fascinating means. 

The playing cards really look fairly cool, and I can think about that lots of customers will share these off-platform. Very similar to Reddit’s NFT (however not NFT) undertaking, the corporate has received an excellent sense of what its group will have interaction with, which has helped it create extra fascinating digital collectibles, like this, which work to solidify, and this case, have fun its group.

Along with this, Reddit’s additionally shared some key utilization insights for the yr, together with:

• Reddit was residence to greater than 100,000 lively communities world wide
• Redditors created 430+ million posts, a 14% enhance YoY
• As of November 20, we’ve seen 2.5+ billion whole feedback, a 7% enhance YoY, and 24+ billion upvotes

Reddit engagement continues to rise, and whereas it did take a usage hit back in 2020, when it moved to rid the platform of hundreds of its most controversial communities, it’s now constructing a extra open, brand-friendly setting.

Which is essential for the platform’s future, as a result of it wants to draw extra advert {dollars} as a way to maximize its alternatives.

Reddit additionally notes that r/amitheasshole was the most-viewed group for 2022, whereas r/worldnews got here in at third on the record. That, in itself, offers a easy illustration of the spectrum of Reddit dialog subjects.

Whereas it may not see the identical general utilization as another apps, Reddit does have sturdy communities, stuffed with extremely engaged and knowledgeable customers, who contribute to the broader sense of sharing and wholesome debate throughout the app.

If Twitter ultimately does come off the rails, it might be Reddit that sees probably the most profit. It doesn’t have the identical real-time feed method, however Reddit communities are an awesome place to remain knowledgeable, and discover useful connections to key sources of knowledge and perception, which may make it an interesting choice for Twitter cast-offs.

Both means, some fascinating engagement stats, and an fascinating activation to have fun the yr, which may assist Reddit increase consciousness and utilization.