Reddit Launches New ‘Meet Your Maker’ Marketing Case Studies Series


Have you ever thought of Reddit in your advertising efforts?

In case you have, you’ve additionally probably thought of the how, with Reddit, in occasions previous no less than, not being the obvious promotional possibility for manufacturers, whereas its steadily increasing vary of advert choices additionally raises extra questions as to one of the best strategy for every enterprise.

This would possibly assist – at this time, Reddit has introduced a new video series that may spotlight how numerous manufacturers have efficiently used the platform to spice up their model consciousness and gross sales.

The brand new collection, titled ‘Meet Your Maker’, takes an interview-based strategy, offering direct perception from the advertising leaders at every model.

As defined by Reddit:

“Hosted on the Reddit for Enterprise microsite, and accompanied by downloadable expanded case research, Meet Your Maker presents entrepreneurs a glimpse into the technique and pondering behind finest in school campaigns on Reddit. As an ongoing collection, Meet Your Maker’s homepage will probably be up to date recurrently with new episodes and case research spotlighting how manufacturers are utilizing Reddit in revolutionary and inventive methods.”

Reddit 'Meet Your Maker'

It may very well be simply the factor you should get your head round Reddit adverts, and the potential that they provide – and with over 50 million daily active users, in additional than 100,000 energetic, engaged communities, there’s positively potential for viewers analysis and connection, in a spread of the way.

Although it does appear that Reddit has taken a slight backwards step of late, when it comes to utilization.

On the finish of 2019, Reddit reported having 430 million monthly active users, which it altered in 2020, as an alternative reporting 52 million daily actives. There’s no definitive correlation between each day and month-to-month utilization, so solely Reddit would know for certain, however that probably factors to a decline in customers – except solely round 12% of its month-to-month customers are logging in every day.

However much more not too long ago, on Reddit Press site, it’s now reporting 50 million customers.

Reddit usage stats

Might or not it’s that Reddit, like each different platform, has misplaced some floor to TikTok?

That may make sense. Reddit is a key supply of memes and tendencies, which can also be now TikTok’s bread and butter, and perhaps that signifies that just a few much less individuals at the moment are logging onto Reddit every day because of this.

Both manner, scale isn’t essentially the most related viewers stat for many manufacturers, and if you happen to’re trying to get your promotions in entrance of a extremely engaged, viewers, there may very well be worth in subreddit concentrating on – and these new case research notes might present the guidelines you should take advantage of your efforts.

You may try Reddit’s ‘Meet Your Maker’ collection here, which will probably be recurrently up to date with new episodes as they grow to be accessible.



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