Reddit Publishes 2022 Holiday Marketing Guide to Assist in Campaign Planning


With the vacation season quick approaching, Reddit has published a new guide to assist advertisers make the most of Reddit adverts in their methods, which additionally offers some fascinating notes on how Redditors use the platform to analysis merchandise.

As defined by Reddit:

“90% of customers belief Reddit as a spot to find out about new merchandise and types. Throughout the holidays, folks come to the platform in droves for suggestions about which items to purchase, recipes to make, and traditions to begin.”

The 9-page guide covers all the important thing components of Reddit’s attain, together with product and model engagement:

The report additionally seems to be at what customers like about Reddit as a discovery platform:

Reddit Holiday Guide

Together with the highest product classes in the app:

Reddit Holiday Guide

There are additionally insights into key tendencies, and extra:

Reddit Holiday Guide

The information additionally consists of important advert suggestions, which additionally present some fascinating tips about how to use the platform as a analysis instrument.

Reddit Holiday Guide

Which could possibly be Reddit’s key worth proposition – past direct promoting, Reddit additionally offers a wealth of perception into key tendencies, together with rising merchandise, with the remark sections additionally giving entry to priceless notes on what customers are in search of in sure objects.

Reddit continues to develop its advert instruments, and has change into a extra priceless useful resource for connecting with engaged communities – although questions have additionally been raised in relation to the way it applies its ad policies to different subreddits.

Nonetheless, at 50m+ active users, in over 100k area of interest communities, there could possibly be vital alternative there to assist you to join with the fitting audiences in your choices.

You may obtain Reddit’s 2022 Holiday Marketing Guide here.



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