Reddit Releases Themed Avatars for Super Bowl LVII

Reddit has announced a brand new set of customized avatars for the Super Bowl, created in partnership with the NFL, which is able to give soccer followers one other method to interact with the occasion.

As you possibly can see on this picture, Reddit’s soccer avatars can be accessible in Kansas Metropolis and Philadelphia colours, and can present one other approach for Reddit customers to indicate their assist throughout the app.

And a number of Redditors are certainly soccer followers. Reddit says that it facilitates 411 million views in football-related communities each month, together with 195 million month-to-month views for r/NFL. Reddit additionally says that there was a 32% YoY improve in Super Bowl mentions within the app final yr.

Reddit’s avatars, in the meantime, have confirmed surprisingly in style in their very own proper, with the straightforward, mascot pictures changing into a scorching commodity on NFT buying and selling boards late final yr.

As reported by NFT Now:

“Just three months after the corporate launched its NFT undertaking [in July], 4 separate Reddit Collectible Avatar collections discovered themselves on OpenSea’s Prime 10 record for 24-hour buying and selling quantity, with one assortment knocking CryptoPunks out of the primary spot. Simply previous to this feat, it additionally got here to mild that Reddit customers had created three million Vault crypto wallets on the platform since July, surpassing even OpenSea within the variety of energetic wallets on its platform.”

Now, that final stat is barely deceptive, as Reddit gifted customers with free avatars, which, so as to declare, you needed to register for a Vault pockets. So it’s not precisely the extent of natural progress or curiosity implied, however nonetheless, Reddit avatars have confirmed in style – and that’s regardless of the broader downturn within the NFT market.

Which has been vital.

As you possibly can see in this chart from Statista, curiosity in NFTs has waned considerably after their preliminary growth interval in late 2021, the place individuals had been both all-in or all-out, with no in-between,

Now, evidently way more persons are out – however nonetheless, NFT buying and selling nonetheless has a distinct segment viewers, and sure initiatives preserve loyal followings and communities.

Reddit Avatars could also be one of many initiatives that shrugs the development, and possibly, with seasonal releases like this, Reddit can proceed to keep up curiosity and engagement, which is able to then movement by to app exercise.