Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok


Social media is the place individuals share their large life occasions and updates, with a view to hold pals and household knowledgeable, and have fun main milestones, modifications, and so forth.

However what life occasions are individuals most certainly to share in every app?

The group from Confused.com lately undertook a broader study of life trends, which additionally seemed at the hottest life occasion postings on Instagram and TikTok, primarily based on hashtag use, which may present some precious context in your content material planning, and easy methods to join with the proper audiences in every app.

First off, on Instagram – listed here are the high ten most shared life occasions inside Instagram posts:

These are all pretty logical, with the majority being celebratory occasions – although the variance in publish quantity for every is value noting.

Based mostly on this, a model may need to take into account advertising to new house consumers in the app, or publish about new hires, or make it a much bigger focus for campaigns primarily based round these key life occasions.

On TikTok, the high 10 itemizing is analogous, with some slight variances.

Life events report

‘Separation’ is way greater on TikTok (coming it at eleventh on the listing on IG), whereas ‘Marriage’ just isn’t as excessive (twenty third on TT). Unsure what which means – I’d initially conclude that TikTok’s youthful viewers would lead to much less dialogue of marriage, however separation is a key focus (as is divorce) so…

Perhaps separated persons are extra prone to soar onto TikTok to discover a new accomplice.

‘Gender reveal’ can be a much bigger focus on TikTok (thirteenth on IG), whereas ‘Demise’ and ‘Funeral’ each make the high 10.

A few of these developments would relate to the variance in viewers demographics, however it’s attention-grabbing to notice the variations, and how vital every matter is throughout the two apps.

After all, for the most half, this analysis doesn’t reveal a lot that you simply didn’t already know – each apps are used for celebratory posts and main bulletins, which incorporates all of the large life milestones and shifts.

However it’s attention-grabbing to match the recognition of every, and to contemplate how that might relate to your advertising and outreach, in step with utilization.

You possibly can learn Confused.com’s full report here.



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