Should You Share Facebook Reels?
Everyone knows that sharing is an effective factor. (Kindergarten: possibly you’ve heard of it?). However is sharing Reels to Facebook a very good factor?
Facebook definitely desires you to suppose so. You’ve in all probability seen a not-so-subtle immediate to suggest your Instagram Reels on FB since Facebook launched Reels globally in spring 2022. And whereas it’s clear that Facebook is thirsty on your consideration, what’s not clear is whether or not that’s truly going to assist your attain — or hurt your model.
Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
Hypothesis: Posting Facebook Reels isn’t really worth it
Instagram Reels debuted in summer 2020, and the world politely ignored the fact that it looked very similar to TikTok.
Over time, although, the function has grown to have its personal loyal person base — in India, Reels is actually more popular than TikTok— so it’s not likely shocking that Facebook determined to observe swimsuit with its own short-form video format.
Reels on Facebook 🎉
As we speak, Reels is launching globally on Facebook. Creators can now share their Instagram Reels as really helpful content material on Facebook for extra visibility and attain.
We’re deeply invested in Reels throughout Meta. Much more to come back! ✌🏼 pic.twitter.com/m3yi7HiNYP
— Adam Mosseri (@mosseri) February 22, 2022
After beta-testing in choose markets, Facebook Reels are actually obtainable in 150 international locations, on iOS and Android telephones. Facebook even has introduced extensive creator support programs, supposed to encourage the adoption of the shape.
However contemplating the comparatively low adoption charge of Facebook Stories in comparison with that of Instagram Tales (solely 300 million users watch Facebook stories, versus 500 million on Instagram), hopes are, let’s consider, not excessive for this new function.
Our speculation is that sharing our Instagram Reels to Facebook Reels received’t convey a lot extra engagement… however why throw shade once we can throw proof? Time for a little bit experiment to see simply whether or not or not social media entrepreneurs ought to hassle sharing Instagram Reels to Facebook.
The methodology for this grand experiment virtually writes itself: create a Reel, hit the “Suggest on Facebook” toggle, and watch what occurs.
Because it’s the very same content material being posted on each channels with this methodology, the comparability must be fairly easy.
Some issues to notice about recommending your Instagram Reels on Facebook, according to Facebook itself:
- Reels that you just suggest on Facebook may be seen by anybody on Facebook, together with individuals you aren’t mates with, and even individuals who you’ve blocked on Instagram or Facebook
- If somebody performs or likes your Reel on each Instagram and Facebook, these rely as separate.
- Instagram Reels with branded content material tags received’t be suggest on Facebook. Reels with product tags can be really helpful on Facebook, however the tags simply received’t be seen there.
- Anybody watching your Reels on Facebook can reuse your unique audio.
Whereas I do have extra followers on Insta than I do Facebook mates (one thing that sounds like a brag, however actually is just not), Reels are primarily consumed by new audiences by design. On each platforms, Reels are served as much as doubtlessly viewers as decreed by the algorithm, by way of the Explore tab or the devoted Reels tab. In different phrases, the taking part in discipline feels fairly even.
For this experiment, I created three Reels proper within the Instagram app and hit that candy Facebook toggle. I adopted greatest practices for Instagram Reels, with the intention of pleasing the almighty algorithm. I integrated a sound clip, used filters, and tried to be entertaining. I additionally comprehend it’s vital for video clips to be shot vertically and be high-quality, so that you’d higher consider my photographs had been trying good.
Taking a look at Facebook’s record of best practices for Facebook Reels, the suggestions had been nearly equivalent. Seemingly, every little thing was good to go.
My artistic work accomplished. I then waited 24 hours to gather and analyze the information. How would the likes, shares and new followers stack up?
Of the three movies I posted… not one in every of them was truly performed or favored on Facebook. Ouch.
All of my likes and performs got here from Instagram, regardless of the actual fact I had toggled “Suggest on Facebook” for every one.
I’ll admit, I used to be fairly perplexed. Whereas I wasn’t anticipating something to go viral (see our pessimistic speculation above), I assumed I’d get at the very least a number of eyeballs on my movies.
I imply, how can a masterpiece like this not cease individuals of their tracks?
It undoubtedly isn’t encouraging me to flick that “Suggest on Facebook” toggle once more sooner or later, that’s for positive.
What do the outcomes imply?
TLDR: It could possibly’t harm to attempt, however in case you’re not already well-liked on Facebook, sharing Reels on Facebook in all probability received’t get you any extra attain or engagement.
As with all different second of rejection in life, I started to spiral and blame myself. Was I being punished as a result of I didn’t post at the right time? Or as a result of I posted by means of Instagram as an alternative of instantly on Facebook Reels? I didn’t use hashtags… possibly that will’ve been the important thing to success?
However as soon as I finished weeping, I entered the following phases of Social Media Grief: bargaining and acceptance. Facebook Reels are so new that folks realistically simply aren’t watching them in any respect but. In reality, Facebook hasn’t launched any knowledge in any respect at this level about Reels’ proliferation to their viewers, which is often an indication they don’t have a lot to brag about.
I additionally realized that, if the Facebook Reels algorithm is something just like the Instagram Reels algorithm, it seemingly prioritizes content material from already well-liked creators. Facebook desires to ensure individuals who are watching Facebook Reels are going to be delighted by what they see, so sharing movies from creators with a status for nice work is a safer guess than, say, boosting the content material of an unhinged writer-comedian with a humble 1.7K following who often simply posts images of her child.
In different phrases — in case you’re already creating profitable content material for a large viewers by means of Instagram and Facebook’s different codecs (posts, Tales), your Reels are going to have a greater probability of being really helpful on Facebook. In the event you’re simply beginning out or haven’t been seeing a lot engagement, it’s going to be slower going. It’s a catch-22: you need to be well-liked to get well-liked.
So: is toggling “suggest on Facebook” price it? IMO, it will possibly’t harm. It takes a fraction of a second for the potential to succeed in billions of latest individuals — in spite of everything, whereas my hilarious wrestling video wasn’t deemed worthy, you by no means know when your huge breakthrough second goes to be. Plus, the extra persistently you put up, the extra seemingly Facebook is to reward you with publicity.
In the event you’re a more moderen creator or a model with a smaller following, attempt the following pointers to assist develop your presence and engagement — and hopefully impress that finicky Facebook algorithm within the course of.
Use artistic instruments and filters
Make the most of the modifying suite in Instagram and Facebook whenever you’re making your video. Reels that function music clips, filters, and results get an additional increase from the algorithm.
Fill your caption with hashtags
Hashtags help the algorithm perceive what your video is about, so it will possibly then serve up your content material to customers who’ve proven curiosity in that subject. Similar to you neatly labeled every little thing in your pantry after binge-reading The Life-Altering Magic of Tidying Up, ID your Reels clearly and appropriately!
Make it look good
Facebook and Instagram each favor movies that look and sound good. Use correct lighting and capturing strategies, ensuring to shoot in a vertical orientation and with excessive decision. (PS: each websites additionally don’t like watermarked movies — a.ok.a. reposting from TikTok — so create contemporary content material to share right here.)
After all, Facebook Reels is in its infancy. Will it go the way in which of earlier Facebook short-form video choices? (Anybody on the market bear in mind the short-lived Slingshot? Anybody?) Or change into a reputable competitor within the area? Solely time will inform! Within the meantime, we’ll be keeping track of the way it evolves. Keep tuned for extra technique and experiments from Hootsuite HQ.
Handle your Facebook presence alongside your different social media channels utilizing Hootsuite. Schedule posts, share movies, have interaction your viewers, and measure the influence of your efforts — all from a single dashboard. Attempt it free in the present day.
Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.