Snapchat Launches New Integration with Strava, Enabling Users to Showcase their Fitness Activity
Snapchat has launched a brand new AR Lens integration, in partnership with health app Strava, which allows customers to present interactive, visible updates of their Strava exercise.
As you’ll be able to see in these photos, the brand new Stava integration supplies new overlay choices, with knowledge from Strava then built-in into your Snap digital camera show, facilitating new types of engagement with your health progress.
As defined by Snap:
“With just a few faucets, the Strava Activity Lens permits Snapchatters to take a Snap or put up a Story that immediately tells the story of latest exercises. Whether or not you’re strolling across the metropolis with associates or coaching on your subsequent race, this AR expertise helps you higher inform the story of each effort on Snapchat.”
With over 100 million registered Strava customers, the brand new integration will assist present extra publicity potential for Snap’s instruments, which may additionally, importantly, play an element in serving to Snap improve its attraction to older audiences.
Again in September, Snapchat CEO Evan Spiegel sent a 4,000 word memo to staff which outlined the corporate’s key areas of focus to get the enterprise again on observe, after a interval of serious problem due to shifting knowledge privateness guidelines and the worldwide financial downturn.
As reported by The Verge, inside this, Spiegel defined that he wished to concentrate on:
“Rising our penetration in not less than one new giant nation or demographic” and onboarding extra 30- to 40-year-olds. Funneling extra customers into the Map and Highlight sections of Snapchat “helps to make our service extra compelling for our group, more durable to copy, and extra resilient to competitors, and will increase our monetization alternative over the long term.”
Snapchat has lengthy been centered solely on youthful viewers teams, however now, Snap is aware of that it wants to diversify, so as to maximize its alternatives.
In line with this, a brand new partnership with Strava matches the invoice completely, offering a complementary aspect for health fans – who’re usually older customers – whereas additionally tying into the Snap Map, and showcasing Snap’s different engagement options.
Users will probably be ready to share their Strava exercise to Snap through your Strava profile, or through a devoted Lens on Snapchat:
“On Snapchat, discover the Lens in Snapchat’s Lens Explorer or on Strava’s Public Profile. Your most up-to-date exercise will mechanically seem, or you’ll be able to toggle via totally different actions to share.”
It’s a very good initiative, and it’s value noting Snap’s ongoing efforts to increase attraction with older customers, and what that might imply for associated model and advertising and marketing exercise.