Snapchat Launches Ray Tracing for More Realistic AR Effects

Snapchat is taking its AR activations to the subsequent degree, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating mirrored mild on digital objects.

It’s pretty refined on this instance, however ray tracing re-creates mild results inside digital photographs, and shifts as you progress digital objects, which seems to be way more life-like, and is usually a way more participating expertise.

Right here’s an instance of ray tracing in video video games:

The improved reflections make it really feel extra actual, which may have huge advantages in showcasing particular objects or objects, which may very well be significantly useful for Snap’s efforts in offering extra sensible product examples inside its AR promotions.

Snap’s been working to combine extra eCommerce performance, through Bitmoji clothing and thru superior AR activations, like realistic furniture placement.

Ray tracing will improve this capability even additional, and supply extra methods for Snap to showcase its digital strive on instruments and choices, throughout a broader vary of merchandise.

Snap says that Tiffany & Co is the primary model to leverage its new ray tracing options with its new Tiffany Lock Lens.

“This Lens means that you can try-on Tiffany Lock bracelets utilizing AR, and if you’re prepared, buy with out leaving the app.”

You possibly can test it out by scanning this Snapcode within the app.

It’s an attention-grabbing addition, and with 72% of Snap’s user base participating with AR parts within the app every single day, it’ll present extra alternative to construct participating, efficient promotions.