Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms


With the US midterms quick approaching, Snapchat has immediately detailed some new steps that it’s taking to encourage its customers to vote, or register to vote, in preparation for upcoming polls.

Snapchat has confirmed itself to be a key connector on this front, with the app’s attain to younger audiences serving to to boost consciousness round civic participation, and enhance political engagement amongst youthful teams.

Snap’s newest efforts will search to encourage extra children to register to share their voice, whereas it’s additionally launching a brand new ‘Voting 101 hub’ within the app, which can present educational movies on find out how to take part.

First off, on registration – in partnership with BallotReady, Snap’s launched a brand new in-app device that may assist information customers by the voter registration course of.

As you’ll be able to see right here, one other key aspect of this new device is sharing your registration standing, and inviting others to additionally register the app.

Snap has seen vital success up to now with its ‘I voted’ type stickers, enabling customers to advocate and share their experiences within the app. That kind of natural engagement exercise can play an enormous position in influencing habits, and Snap’s seeking to lean into this the place it could possibly to reinforce take-up and curiosity.

The brand new ‘Voting 101’ hub, in the meantime, will embody a spread of educational movies on all points of the voting course of.

As defined by Snap:

“We’ve developed these instruments in partnership with Nonprofit Vote, Vote Early Day, Energy the Polls, BallotReady, Attorneys Committee on Civil Rights Beneath the Regulation, and VoteRiders. As all the time, we are going to leverage Augmented Actuality to reinforce the true world round us. Snapchatters shall be inspired to register and get out the vote by enjoyable Lenses and Filters – and extra importantly, encourage pals to do the identical.”

Within the lead-up to the midterms, Snap’s crew of content material curators may also function native Map tales that spotlight voter engagement content material as one other incentive to encourage participation.

And once more, all of these measures can have a big effect.

Snapchat says that its numerous in-app prompts helped over 30 million folks entry voting info in 2020, whereas it additionally impressed 4 million customers to be taught extra about their alternatives to really run for office themselves in 2021.

Additionally vital:

“Analysis by the Middle for Info & Analysis on Civic Studying and Engagement’s (CIRCLE) discovered that in that election cycle, Snapchat’s instruments particularly helped register Black youth, in addition to younger Individuals which are unlikely to have gone to school – teams that are usually under-invested in by campaigns and organizations, and underrepresented within the voters.” 

This is a vital consideration, and Snapchat stays a key connector for youthful viewers teams – and as such, it’s vital that Snap continues to offer schooling sources and guides like this to assist customers be taught extra about civic participation, and how they’ll have their say within the political course of.



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