Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]
Whereas VR is the future, which can finally facilitate the metaverse and extra immersive digital experiences, AR is additionally taking part in an growing position in superior client connection, with a variety of AR instruments already remodeling the eCommerce course of, and offering new methods for patrons to ‘strive on’ merchandise and get a greater sense of what they’re shopping for on-line.
And with the improvement of AR glasses, that’s going to grow to be extra vital, offering totally new alternatives for connecting individuals with digital info, amid their day-to-day course of.
It’s price contemplating the alternatives that AR will present, which is the focus of this new infographic overview from Snap, which seems at the rising position that AR is already taking part in in the procuring course of.
As per Snap:
“AR adverts play a singular position in every section of the buy journey. Entrepreneurs shouldn’t consider AR as an add-on, however as an alternative an always-on software to construct and amplify messaging.”
There are some fascinating examples and stats right here – try the full infographic beneath, whereas it’s also possible to study extra about AR improvement by way of Snap’s Lens Studio tools.