Snapchat Uses AR to Highlight Key Female Figures in French History for International Women’s Day

Snapchat has launched a new AR activation for International Women’s Day which each highlights and celebrates the achievements of eight necessary feminine figures in French historical past.

The Landmarker lenses, which will likely be out there in Paris, Lyon, Marseille, Bordeaux, Lille, Strasbourg, Metz, and Nantes, showcase these necessary feminine leaders, whose contributions will not be as well-known as their male counterparts.

As per Snap:

“Whereas simply as many ladies as males have modified the course of French historical past, the overwhelming majority of sculptures in French city areas solely honor male figures. Snap’s AR Studio has thus imagined AR statues of ladies who’ve left their mark on French historical past in the politics, arts, philosophy and navy fields. These AR statues are put in subsequent to the bodily statues of their male counterparts, honoring the achievements of those nice ladies and celebrating their contributions to ladies’s rights and situation in the French society.”

It’s an attention-grabbing method to make the most of AR components, in highlighting different elements of historical past, and offering extra context and perception for Snap’s predominantly younger viewers.

It additionally showcases the potential of AR to broaden on actuality, and bridge gaps in understanding, whereas additionally tying into the important thing celebrations of the day, and interesting audiences in new methods.

Finally, AR components will present a spread of extra components like this, enhancing your actual world view with digital additions that may construct upon what’s really there, and facilitate new types of connection.

Snapchatters will likely be ready to activate the Lenses by going to the related statues of male figures, pointing their Snap digicam on the determine, then activating the ‘eighth of March, 8 ladies Lens’, out there in the Lens carousel.

Customers may activate mini variations of the Lenses through QR codes (out there here)