Social Media in Higher Training: 13 Essential Tips

Social media utilization is now the usual for larger training establishments. From scholar relations to recruitment to fundraising to disaster administration, it’s a strong communications device for post-secondary establishments of all stripes.

That’s why we’ll be digging into the increasing function of social media in larger training in this put up. Learn on to learn to use social instruments to construct your institutional status and foster a way of collegiate group.

Advantages of social media in higher education

It can seriously benefit higher education institutions to understand how social tools work. If you work in the post-secondary world, here are some of the main advantages of learning the tricks of the social media trade.

Promote your values and achievements

Social media use in higher education is significant in setting the tone on campus. Promote and represent the kind of culture your school aims to cultivate by making your institution’s mission and values known.

It’s a way to show students (past, present, and future) that you share values with them. This is critical, given that value alignment can inform everything from small purchases to major life decisions.

Tufts shared its commitment to democracy with a video series spotlighting its faculty.

Whether you’re broadcasting commitments to sustainability, investments in the community, or advances in medical research, bragging isn’t just a chance to show off. It lets prospective students, faculty, and partners know they’re welcome and supported. It might talk the varieties of habits that gained’t be tolerated, too.

Selling your achievements additionally offers your present class and alumni an opportunity to take slightly delight in their alma mater. So go on: showcase! Take followers on a tour of your state-of-the-art labs, announce award-winning analysis, spotlight scholar accomplishments, or rally faculty spirit by celebrating athletic victories.

The College of British Columbia, as an illustration, shared its latest collaboration with clothes model Lululemon, highlighting its modern analysis into technical materials.

Join with alumni and increase fundraising efforts

Should you work in larger training, you already know that alumni are a significant supply of fundraising contributions. And in case you’re trying to join with graduates, social media is right here to assist.

Faculties and universities can use social networks to take care of connections to graduates. In reality, there are many faculties that preserve social accounts which can be particularly geared to alumni relations—as an illustration, Fb accounts to carry collectively alumni from particular cities.

Social may also be an ideal publicity device for fundraising occasions, like Columbia College’s annual Giving Day marketing campaign.

Social fundraising campaigns are a approach to empower alumni, college students, employees, and school to be active advocates for the college. Combine these social campaigns with a CRM system. This can will let you attribute funds, measure ROI, and see the cold-hard proof that your massive Instagram push was a hit.

Reap the benefits of UGC (user-generated content material)

Your campus is jam-packed with digital natives. On TikTok, Snapchat, Instagram, and past, college students are creating content material across the clock. In different phrases: you’ve bought a wealth of genuine scholar posts at your fingertips to assist increase your establishment’s profile.

Reap the benefits of all this juicy content material with a hashtag just like the College of Alabama’s #wherelegendsaremade. And encourage college students to make use of it as they share images and movies throughout numerous social media platforms.

You may even repost the best ones (crediting the authors, in fact) in your official channels.

Social media contests encourage college students to share content material you should utilize. Easy rewards like college emblem clothes work properly as motivational prizes. Plus, these promotional clothes objects will possible seem in later posts, organically selling the college.

Develop new studying alternatives

Social media in larger training presents highly effective alternatives for artistic considering and presentation. As vital as conventional info sources like books and educational journals are, social media is usually a legitimate analysis or communication device. Possibly college students might use a course-based hashtag to gather Tweets and talk about their affect or which means, or dive deep into Fb for a essential have a look at misinformation and propaganda in the twenty first century.

This Memorial College course used Twitter as a dialogue discussion board: college students mentioned readings and analysis for his or her Human Kinetics and Recreation 1000 course utilizing the hashtag #HKR1000.

The A. Holly Patterson Library at Nassau Group School gives resources for instructors to include social media training in assignments. These embody guides on info literacy and recognizing pretend information.

The significance of social media in larger training

Social media is a prolific and widespread communication device in our trendy society: the best way most individuals in the Western world construct connections and trade info. Greater than 4.6 billion people around the world use some type of social media—that’s greater than 75 % of the eligible international inhabitants.

Not each college ought to really feel compelled to expire and start a TikTok account. However to disregard social media general is to overlook a possibility to rapidly and simply share vital messages, construct group, and broaden your establishment’s profile.

New York College, as an illustration, makes use of Twitter to share information about increasing their campus, thrilling educational publications, new scholarships, and extra. These posts attain 184,000 followers.

Social media is versatile and approachable. It brings individuals collectively, and presents a platform for sharing vital info.

In case your job as the next training establishment is to coach and inform, take into account your social media accounts to be digital school rooms. They’re areas the place all are welcome to return and study extra about you, your accomplishments, and your values.

Utilizing social media in larger training: 13 important suggestions

Right here’s how larger training establishments can profit from their social media accounts.

Appeal to new college students and employees

A recent study by Niche Partners discovered 73% of aspiring college students use social media to analysis faculties. Make it straightforward for college students to image their future at your college. Showcase school life with digital excursions (like this one of Wegner Library from Harvard) and scholar takeovers.

Characteristic the golf equipment, communities, and social alternatives attendees can become involved in. Showcase the campus, or a super-fun soccer sport (wee see you, U or Idaho Vandals!). Assist them perceive the advantages your establishment presents past educational examine.


POV your first residence soccer sport 🏈 Too many issues to like about it. What’s your favourite? ⬇️ #vandalfootball #kibbiedome #uidaho #vandals

♬ original sound – University of Idaho

Hear as a lot as you share

Social media is a strong broadcasting device, however it may be an ideal house for listening, too.

College students are conversing, interacting, calling out their profs, airing complaints, collaborating in developments, critiquing cafeteria meals, and interesting in rousing debate. This chatter can provide some intriguing insights into life on campus or spotlight points which can be effervescent underneath the floor.

All this makes it important to conduct energetic social listening, monitoring key accounts, hashtags and key phrases to maintain your self in the loop.

Right here’s an intro to social listening utilizing Hootsuite streams.

Set up social media pointers and insurance policies

With so many individuals and accounts concerned, it’s vital to ascertain pointers and insurance policies to maintain everybody on observe. Stable documentation helps streamline onboarding, promotes finest practices, and maintains a unified voice throughout channels.

Your full set of upper training social media guidelines ought to embody:

It might seem to be a number of floor to cowl. However thorough pointers present essential help to social managers. Additionally they empower college students and school to take part in an unbiased and genuine means. As a bonus, they cut back the necessity for help from the core crew.

Share vital updates in actual time

Nobody hopes for crises or emergencies. However it’s vital for establishments to plan for them. Individuals more and more look to social media for real-time updates and knowledge, so social must be a key a part of your disaster communications plan.

Assume forward about the way you may deal with school drama, on-campus prison exercise, and even pure disasters, in order that your communications crew isn’t caught off-guard when the unthinkable occurs. Rumors journey quick on social media, so make sure you take cost of chaotic conditions with clear, concise messaging to assist quell considerations early.

Even one thing like a nasty snow day—just like the one Simon Fraser College confronted not too long ago—might require a public announcement. Social is a superb place to unfold the phrase in regards to the standing on campus, or security precautions.

Disaster communication can transcend an on-campus scandal or climate disruption. It’s anticipated, in 2023, that institutions and corporations alike reply to social actions as properly. Social media can be utilized to share concrete action plans to deal with social or institutional points as they come up.

Streamline your social media operations

Higher ed social media operations are likely to contain lots of people… much more channels. Deliver everybody and the whole lot along with a central hub. With the help of a device like Hootsuite, a core crew can monitor all channels from a central dashboard.

This makes life simpler for sometimes under-resourced social managers. Use the dashboard to assign duties, approve and schedule posts, coordinate content material from contacts throughout the campus, and mobilize in the occasion of a disaster.

Interact college students on and off-campus

A key benefit of social media in larger training is that it permits college students to attach. That could be from residence, totally different campuses, work examine applications, or at a convention.

Not all college students dwell on campus. That doesn’t imply they’re much less motivated to have interaction and take part in scholar life.

Create a social media group to rally college students. Base them on wide-ranging matters, pursuits, experiences, and actions. As an illustration, College of Chicago runs a Civic Engagement web page to carry collectively college students searching for group service and activism alternatives.

UChicago Medication has debuted a brand new Simulation Cell Unit! It is going to be used for group outreach in addition to…

Posted by UChicago Civic Engagement on Monday, December 5, 2022

Livestream campus life

Nearly a third of all internet users report watching at the very least one video dwell stream every week.

And may you blame them? Stay streaming is genuine, partaking, and—we gained’t deny it—slightly bit thrilling. Social media makes it extremely easy to broadcast campus life to the world.

Whether or not a personal livestream only for college students of a selected class, or placing a graduation speech up for the world to see, it simply takes just a few faucets to livestream on most social media platforms.

Check out our full guide to livestreaming on social here.

Develop a social media technique

Behind each profitable social media channel, there’s a technique at play. Add extra channels to the image, and the necessity for technique will increase. However so do the challenges.

It’s an unlimited problem to create a technique for a multi-channel group, however it begins with creating an overarching social media marketing strategy for the establishment itself. Then, every particular person division or account ought to align its particular technique again to the college’s core goals. This creates a transparent enterprise case for social media and permits managers to higher allocate assets.

Pore over your analytics

Certain, you may be capable of gauge scholar sentiment on campus by measuring the variety of sweatshirts offered from the reward store, or eavesdropping in the cafeteria. However social media analytics presents correct information that can assist you perceive your viewers quantitatively.

Possibly you’re hoping to drive extra site visitors to your web site or attain a selected demographic of potential college students. With social media metrics, it’s clear as day how shut you’re attending to your targets.

Reviewing your engagement, attain, and viewers information will help you perceive simply how profitable your communications have been—and information you in direction of apparent areas for enchancment in the longer term.

Hootsuite Analytics can bundle up intel out of your numerous social platforms with one-off or repeatedly scheduled stories.

Try it free today

Use social media as a message board

Social media can act as an ideal hub for suggestions or dialog for the group at giant. It’s additionally a pure place for connection for particular lessons, golf equipment, or identification teams.

As a substitute of spending money and time constructing a scholar portal nobody goes to make use of, embrace the platforms which can be already identified and liked (or at the very least, tolerated) by the group.

Listed here are some concepts for digital gathering areas for the campus group:

  • Fb teams for college students in search of housing
  • Twitter threads amassing enter for the brand new scholar middle
  • Hyper-specific Instagram accounts devoted to the expertise of worldwide college students

In fact, social media’s messaging potential doesn’t need to be restricted to social actions: professors can use hashtags to generate and observe class discussions, too.

Construct and empower communities

Create hashtags the coed physique can rally behind on-line. Develop an accessible consumption program so college students and school can apply to create and handle accounts. Let college students and their creativity take over — it pays off.

The College of New Hampshire has an software kind so any scholar can apply to take the reins of their social channels for a restricted time period.

university of new hampshire webpage on social media takeovers

Pupil takeovers are a strong view into genuine campus life, whether or not you’re sharing the work of 1 devoted creator or are sharing user-generated content material from a numerous group members.



A day in the life a second yr structure scholar at penn state throughout covid 😍😍😍 #pennstate #psu #fyp #covid #zoomuniversity

♬ Stuck In The Middle – Tai Verdes

The purpose is, the extra individuals who share content material, the larger your establishment’s attain and social share of voice, so invite in ambassadors to assist each time you’ll be able to. With Hootsuite Amplify, school, employees, and college students can share vetted, on-brand content material and enhance attain.

Undertake a platform-specific method

Did you take a look at the social media directories we talked about above? In that case, you’ll discover the social platforms used range throughout departments, colleges, and different areas of college life.

Does admissions want a LinkedIn web page? Does info aimed toward mother and father have to go on TikTok? It’s vital to contemplate which platforms are more than likely to achieve the best viewers.

However keep in mind: You’re not simply speaking to Gen Z. Your viewers consists of college students and potential college students, in fact, however they could not all be in their late teenagers or early twenties. In public four-year faculties in the U.S., 90% of scholars are underneath 25. However for personal for-profit four-year establishments, 66% are 25 or older.

Past mature college students, you’ve additionally bought to achieve loads of different grownup audiences:

  • mother and father
  • company companions
  • different establishments
  • school and potential school
  • Employees

Get to know every of your social audiences. Look for trends in age vary, gender, location, and, if accessible, occupation, training stage, and pursuits. With these findings, tailor and personalize messages for every totally different viewers.

As an illustration, LinkedIn might not be the very best platform for recruiting undergraduates. However it may very well be the best place to market persevering with education schemes or recruit new instructors.

TikTok could be an excellent channel for admissions content material, or recruitment. Simply have a look at how College of Florida entices potential college students with this 15-second campus tour.


15 second campus tour. #gogators #universityofflorida

♬ This Time – BLVKSHP

(It may also be a platform to experiment and easily construct group in the inexplicable means that solely TikTok can.)

Keep on high of platform and demographic trends to determine the place your communities are most energetic. This enables managers to concentrate on channels that drive essentially the most outcomes. Administration instruments like Hootsuite make it straightforward to check how channels stack up in opposition to one another.

Make investments in constructing a crew

Social media for larger training just isn’t a one-person job. Neither is a job that must be left to interns. (Though it’s a nice concept to incorporate scholar interns or work placement positions in your social crew.)

Don’t but have a full crew? Create strategic alliances with different departments. You’ll acquire entry to extra info and assets than you could possibly by yourself.

You may as well maximize the time of a small crew with a social media administration platform like Hootsuite. Create posts in advance, schedule them for the very best posting instances, and add batches of posts in bulk. You additionally don’t waste time logging in and out of various platforms.

There’s actually no denying the advantages of social media for contemporary larger training establishments, in addition to for college students, alumni, and school of these establishments. But when you could show to higher-ups that you just require extra price range for social media, come ready with loads of details about your present return on investment, like a social media report.

Save time managing your social media presence with Hootsuite. From a single dashboard you’ll be able to publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Attempt it free in the present day.

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