Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Social media managers, rejoice – at the moment, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which can allow you to set up, schedule and sure, publish content material to TikTok from your platform of alternative.

As defined by TikTok:

“As we speak, we’re excited to introduce the TikTok Advertising and marketing Companions Program’s inaugural group of badged companions within the Content material Advertising and marketing specialty. These eight business leaders – Brandwatch, Sprint Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social – have constructed modern options that make it simpler for manufacturers to publish, handle, and monitor their content material on TikTok, all inside the content material administration instruments that manufacturers already use and love. We’re excited to join manufacturers with these trusted companions who will help them lean into and stage up their TikTok-first content material methods.

That may make it a lot simpler to plan and put up your TikTok updates, whereas additionally simplifying the repurposing course of, so you possibly can re-share your video belongings throughout every platform.

In order for you to go that route. The important thing to success on TikTok is creating content material that aligns with natural utilization of the app, as a result of straight-up promotions will get skipped and ignored, as opposed to extra pure wanting clips that match into individuals’s ‘For You’ feed.

Nonetheless, it may make it simpler in reverse too, enabling you to share your TikTok clips to different platforms, whereas in any case, it should allow you to map out your scheduled content material throughout all networks, serving to to make sure you stay constant and energetic in every app.

And that’s not all – by way of this new integration, manufacturers utilizing these permitted TikTok companions will likely be ready to:

  • Handle – Arrange, schedule and publish content material on TikTok; streamline content material collaboration, scale publishing exercise and handle cross-platform content material
  • Perceive – Monitor profile and video metrics in actual time, evaluate to different platforms and benchmark efficiency; optimize methods; higher perceive audiences and engagement
  • Reply – With Content material Advertising and marketing companions, you possibly can monitor conversations taking place within the feedback part, delegate and reply, perceive the group’s engagement model together with your model, and preserve a constant response cadence to keep engaged with the TikTok group.

It may present an enormous increase to your TikTok advertising and marketing efforts – and with the app on monitor to attain 1.5 billion users in 2022, which might make it the second most used social media app on the planet, many manufacturers at the moment are working to set up a TikTok technique, in alignment with the most recent traits.

These new integrations will present perception and oversight, so as to optimize your TikTok method, which may make it a lot simpler to scale your present content material efforts to embrace TikTok clips.

It’s an enormous replace, and little doubt many social media managers will likely be excitedly wanting to add TikTok into their dashboard, with the choice now being rolled out in your account settings (right here’s the way it appears on Hootsuite).

Hootsuite TikTok integration

It may take some getting used to, however now, TikTok will likely be a way more central a part of many manufacturers’ social media methods.

You possibly can learn extra about TikTok’s Advertising and marketing Associate Program here.

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