The Best Facebook Messenger Marketing Strategies for 2023

Facebook Messenger advertising and marketing generally is a highly effective a part of your digital technique. Consider it as a direct line to your prospects the place you possibly can inform them how superior you might be and what ache factors you possibly can resolve for them.

Under, we’ll clarify how you can use Facebook Messenger for advertising and marketing. We’ll additionally discover the perfect Facebook Messenger advertising and marketing methods for 2023.

So, whether or not you’re simply getting began with Facebook Messenger or wanting for new methods to enhance your technique, this one’s for you!

What is Facebook Messenger marketing?

Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. It is the act of businesses sending messages directly to users’ Facebook inboxes with the intent of nurturing leads, raising awareness about your business, or making sales.

Facebook Marketing allows businesses like yours to build personal relationships with customers. And it will better target your marketing efforts. You can use Messenger marketing to send updates, special offers, and product information. But one of its biggest advantages lies in building relationships with consumers.

What is the benefit of marketing on Facebook Messenger?

Facebook Messenger is an incredibly popular app (the second most popular iOS app of all time, simply behind Facebook itself). Android customers alone have downloaded it greater than 1 billion occasions. Meaning there are a billion potential shoppers for you to market to.

Additionally, Facebook Messenger advertising and marketing permits your corporation to ship one-on-one messages or messages to teams. This makes it an environment friendly but private platform for constructing relationships with potential prospects and offering them with updates about your services or products. The intimate one-on-one nature can really feel such as you’re messaging a buddy as an alternative of a faceless company.

And this is perhaps the perfect half: Facebook Messenger advertising and marketing will be automated. With the suitable automation software program, you possibly can have all of the mundane, repetitive duties executed for you. Now we have included just a few attention-grabbing Messenger chatbot advertising and marketing examples on the finish of the article.

The 5 high Facebook Messenger advertising and marketing methods

There are various methods you should utilize Messenger advertising and marketing to your benefit. To get you began in your journey, we’ve queued up just a few of the highest Facebook advertising and marketing methods.

Listed below are 5 Facebook Messenger advertising and marketing methods you possibly can strive at this time.

1. Use an FAQ chatbot to interact with prospects 24/7

Facebook Messenger chatbots are a robust software for participating with prospects 24/7.

When automated, Facebook Messenger chatbots tackle the function of a human agent. They supply immediate responses to frequent questions and points. This fashion, your prospects don’t have to attend for solutions to their questions. It improves your response charges and, by default, your customer experience.

If you automate your FAQs, you’re additionally saving your buyer help workforce from having to do the work. Fixed, repetitive solutions can put on an individual down. Don’t have them doing mundane work a robotic can deal with!

You too can use Facebook Messenger chatbots to ship automated advertising and marketing messages, similar to new product bulletins or particular affords you recognize your viewers will probably be occupied with. This enables your corporation to achieve a wider viewers along with your advertising and marketing campaigns.

And as if all that isn’t sufficient, Facebook Messenger chatbots additionally supply the good thing about monitoring buyer engagement and exercise 24/7. This knowledge can be utilized to enhance customer support additional or tailor advertising and marketing messages to particular demographics.

2. Ship content material to your viewers one-to-one

As talked about above, Facebook Messenger advertising and marketing is a good way to ship content material to your viewers one-to-one.

You should use Messenger to ship personalised messages to your subscribers. This ensures that they see the content material that you simply’re sharing. It feels extra intentional than simply noticing an commercial in your Facebook feed.

Moreover, Facebook Messenger means that you can section your viewers so as to ship completely different messages to completely different teams of individuals. This ensures that you simply’re solely sending related data to those that are occupied with it.

3. Present a personalised purchasing expertise to drive gross sales

Your model can present a personalised purchasing expertise to your prospects by way of Facebook Messenger. And you possibly can automate the method with chatbots.

Supply: Heyday

Chatbots are an environment friendly manner to offer that non-public contact and use AI and machine studying to offer your buyer a tailor-made expertise.

For instance, a chatbot can suggest merchandise primarily based on the person’s previous buy historical past or shopping habits. It could actually additionally reply product availability, delivery occasions, and return coverage questions.

Chatbots also can acquire person suggestions and tackle any considerations in real-time. By offering a personalised purchasing expertise through Facebook Messenger, manufacturers can improve gross sales and construct loyalty amongst their buyer base.

4. Join and interact throughout a Facebook Stay occasion

Facebook Live events provide the alternative to work together along with your followers and followers in real-time. And Messenger offers an on the spot option to join with them.

Facebook Stay has a feedback part the place you possibly can reply any questions that your viewers throws at you. However in the event you see requests or feedback that will profit from a extra personalised reply, shoot that particular person a message through Messenger.

Let’s say they requested when a brand new product will drop. You may ship them a follow-up afterward and ask in the event that they wish to be one of many first folks to know when it does.

Then, if they are saying sure, you possibly can ask them for their e mail and signal them up for your record. Your Stay remark part simply gave you the proper in to a dialog that may result in a lead.

5. Strive Facebook Messenger advertisements

Since Facebook mixed with Instagram, Messenger ads appear among the many greatest locations for manufacturers and digital entrepreneurs to place their cash behind.

Facebook Messenger advertisements enable manufacturers to begin a dialog with potential prospects. This will help to construct relationships and create loyalty amongst prospects.

Plus, you possibly can goal your advertisements to folks already utilizing Messenger and occupied with your providing! This can maximize your probabilities of being seen.

There are 4 kinds of Messenger advertisements you should utilize:

  • Click on to Messenger advertisements: A traditional, customary advert that features a call-to-action (CTA) button. Set your CTA to “Ship Message,” and also you’ll have a straightforward manner for your client to begin a dialog with you.
  • Sponsored messages: Do you have already got conversations with shoppers taking place on Messenger? Then strive sponsored messages. These allow you to retarget present prospects with advertisements like promotions and offers.
  • Messenger Tales advertisements: Make the most of the recognition of Messenger Tales. Your advert will probably be sandwiched between natural Tales by your shoppers’ followers for a pure segue.
  • Messenger inbox advertisements: These Messenger inbox advertisements will present up within the chat tab inside the Messenger app.

6. Assist your followers discover content material

You don’t all the time need to be pushing your content material onto your followers. In the event you give them the choice to look for content material utilizing your Messenger chatbot, you possibly can assist them pull content material themselves.

This fashion, they will simply discover the knowledge or content material they’re wanting for with out feeling like they’re being bombarded with advertisements or promotions. Plus, it’s a good way to maintain them engaged along with your model.

Artistic Facebook Messenger advertising and marketing examples

You’re most likely able to get began implementing Messenger advertising and marketing methods immediately! However earlier than you do, take a look at this roundup of inventive Facebook Messenger advertising and marketing examples.


DeSerres, an artwork provide retailer, noticed an enormous spike in gross sales in the course of the pandemic lockdowns. It comes as no shock as folks have been wanting for new pandemic-friendly hobbies.

With the inflow of on-line orders got here a surge in buyer help requests. DeSerres chose Heyday, a Facebook messenger chatbot, to assist with communication.

Inside mere weeks of implementing Heyday on all buyer touchpoints, together with Facebook Messenger, the AI dealt with 1000’s of buyer inquiries. This freed up their inner workforce to do extra complicated work. We’re prepared to wager the interior workforce’s job satisfaction skyrocketed, too. Think about having the burden of responding to 1000’s of messages taken off your plate!

DeSerres Facebook Messenger chatbot

Supply: Heyday

Groupe Dynamite

Groupe Dynamite, a Canadian-owned world style retailer, operates over 300 shops throughout Canada and the US.

They, like so many others, noticed the untapped potential of social commerce. Groupe Dynamite needed to attach with shoppers in the course of the 2020 pandemic.

However they wanted assist placing the suitable tone and bettering their buyer expertise. They turned to Heyday to help connect with consumers throughout social media and chat apps.

Facebook Messenger is a favourite amongst Groupe Dynamite’s viewers. By implementing Heyday, the corporate was in a position to give prospects a method of participating over their favourite channel. Heyday additionally helped to enhance effectivity amongst its gross sales and help employees.

Heyday and Group Dynamite collaborated to create a bilingual French-English answer. This made it doable for all prospects to talk to the corporate within the language they most popular.

In addition they constructed product search into the chatbot. This made it so simple as doable for prospects to search out the merchandise they love inside the chat window.

Groupe Dynamite bilingual chatbot French and English

Supply: Heyday


Expedia created a Facebook Messenger chatbot the place customers can search for accommodations. It is going to show the highest 5 choices primarily based on the place and whenever you journey.

You’ll want to offer particulars about your journey dates with Expedia, however many shoppers say it’s value it. That is a type of handy instruments that prevent time scrolling by way of pages of outcomes.

Expedia hotel search chatbot

Supply: Expedia on Messenger

The World Well being Group (WHO)

Throughout the 2020 pandemic, organizations like WHO needed to battle towards a lethal virus but in addition the unfold of misinformation about COVID-19. To fight this, they turned to a Facebook Messenger chatbot.

With the potential to achieve billions of individuals as a straightforward option to unfold data, a Facebook Messenger chatbot was a straightforward win throughout a darkish time. The service offered the newest information and knowledge on COVID-19.

It included particulars on signs and how you can shield your self and the folks round you. It additionally offered the newest state of affairs reviews and numbers in real-time.

WHO additionally collaborated with the College of Cambridge and the UK Cupboard Workplace on an answer that gamifies myth-busting! They created a sport referred to as GO VIRAL! that helps folks to identify misinformation about COVID-19. You may entry the sport through their Facebook Messenger chatbot.

World Health Organization international fact-checking network game

Supply: WHO on Messenger


ATTITUDE is a beloved Canadian model that creates pure private care and family merchandise. They’re 100% vegan, cruelty-free, and made with out artificial elements. Their on-line gross sales exploded in the course of the pandemic.

As such, ATTITUDE wanted to develop its buyer help system. With excessive requests on channels like Facebook Messenger in any respect hours of the day, they needed to make use of automated chat with conversational AI.

Heyday and ATTITUDE created a customized AI-powered chatbot. It automated solutions to FAQs round order monitoring, product questions, and different easy queries. The chatbot offers personalised product suggestions, prospects with in-stock notifications, and extra.

ATTITUDE couldn’t be happier with the outcomes. Myriam Chiheb, ATTITUDE’s ecommerce supervisor, loves that they will handle buyer communications at scale and on funds.

“We wanted one thing that allowed us to speak spontaneously with prospects, to reply to their questions extra rapidly,” stated Myriam. “Emails are a bit ‘colder’ than chat; chat is extra like a dialog, which is basically what we have been wanting for.”

ATTITUDE conversational AI

Supply: Heyday

Interact with consumers on social media and switch buyer conversations into gross sales with Heyday, our devoted conversational AI chatbot for social commerce retailers. Ship 5-star buyer experiences — at scale.

Get a Free a Heyday Demo

Flip customer support conversations into gross sales with Heyday. Enhance response occasions and promote extra merchandise. See it in motion.

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