The Best Instagram Reel Length for Max Engagement


Overlook about square-shaped photographs. Lately, Instagram is a hub for video content material, and Reels is leading the shift. For the reason that Instagram Reels size runs from 15 to 60 seconds, these quick movies are an opportunity to rapidly seize customers’ consideration.

Not like Instagram Tales, Reels gained’t disappear after 24 hours and are usually a lot shorter than the usual Instagram Dwell video.

However how lengthy ought to an Instagram Reel really be? Are long-form movies higher for engagement and attain, or are you higher off sticking to shorter Reel lengths? Right here’s why video size issues and methods to discover the very best Instagram Reels size for your viewers.

Why does Instagram Reel length matter?

The length of your Instagram Reels can impression how many individuals interact with them. If you discover the precise size for your Reels, the algorithm works to your benefit. Meaning new customers will uncover your Reels!

The Instagram Reels algorithm favors Reels that:

  • Have excessive engagement (likes, shares, feedback, saves, and watch time).
  • Use unique audio you create or discover on Reels or music from the Instagram music library.
  • Are full-screen vertical movies. Be sure you keep on with that 9:16 facet ratio!
  • Use inventive instruments like textual content, filter or digital camera results.

Ideally, you need folks to rewatch your Reels in order that Instagram counts the a number of views. You additionally need folks to have interaction together with your Reels by liking, sharing, saving, and commenting. Reels must hit the candy spot in size so that individuals stay and don’t exit to look at one thing else.

Reels which can be too lengthy would possibly trigger your viewers to disengage and drop off. This tells the algorithm that your content material isn’t attention-grabbing sufficient. Shorter Reels that individuals rewatch inform the algorithm that your content material is efficacious and may end up in it being proven to new customers.

However shorter isn’t all the time higher. In case your product demo Reel lasts seven seconds, it is likely to be onerous to offer any worth to your viewers. Individuals gained’t rewatch and so they’ll skip to a different Reel. The algorithm will take this as an indication that your content material isn’t partaking.

So what’s the finest Reels size? You guessed it — it relies upon.

It boils right down to discovering the precise Reel size for your content material and viewers. If you nail that, you’ll have a greater likelihood of showing in new Instagram feeds and rising your engagement.

How lengthy are Instagram Reels in 2022?

Formally, Instagram Reels may be from 15 to 60 seconds lengthy. Nonetheless, in some circumstances, Reels can be as long as 90 seconds. As of early Could 2022, choose customers have already got entry to this longer Reels size.

If different social media videos are any indication, the utmost size of Instagram Reels will solely proceed to extend. TikTok, for instance, at present permits movies of as much as ten minutes.

Methods to arrange the size of your Reels

Altering the size of your Reels is easy. The default time restrict is 60 seconds, however you may modify it to fifteen or 30 seconds, relying in your preferences. In some circumstances, the max size of your Instagram Reels can go as much as 90 seconds.

Right here’s methods to arrange the size of your Reels:

1. Open Instagram and faucet the Reels icon on the backside of the display.

2. Choose the digital camera icon on the high of the display to achieve your Instagram digital camera.

camera icon top right of napping dog

3. On the left of the display, faucet the icon with 30 inside

icon with 30 inside on top left of black screen

4. You may then select between 15, 30, and 60 seconds.

5. When you’ve chosen your time restrict, you’re prepared to start out recording and editing your Reel.

What’s the very best Instagram Reel size for attain and engagement?

Though Instagram is secretive concerning the excellent Reel size, Adam Mosseri has been clear that Reels themselves are key. Instagram can be testing a brand new immersive feed that shall be extra video-focused. Partaking video Reels have gotten central to the Instagram app expertise.

And actually, there’s no one-size-fits-all reply. The finest size for Instagram Reels will rely on the kind of content material you’re posting and your viewers’s preferences.

Irrespective of the size of your Reel, the important thing second with Reels occurs throughout the first couple of seconds. Right here customers will determine in the event that they need to hold watching or not — so hook your viewers in from the start!

As Mireia Boronat, Senior Content material Advertising and marketing Govt at The Social Shepherd says, content material is essential for larger engagement. It’s all about offering probably the most worth to your viewers within the shortest time-frame attainable.

“A very good Reel relies on the content material itself and never the size. If the content material isn’t partaking and relatable sufficient, it gained’t carry out.”

Do not forget that quick Reels additionally loop extra regularly, pushing up your view rely and serving to extra customers uncover your Reel.

“As a normal rule, it’s good to stay to 7 to fifteen seconds, as quick Reels are inclined to loop and can rely as a number of views. Then, the algorithm picks up that your video is getting many views and pushes it to extra customers.”

– Mireia Boronat

When doubtful, go away your viewers wanting extra. They’ll be extra more likely to hold watching and engaging with your other Reels, sending the algorithm optimistic indicators about your content material.

Methods to discover the very best Instagram Reel size for your viewers

Like most issues in social media marketing, it can take trial and error earlier than discovering the very best Instagram Reel size for your viewers. Don’t simply publish a video for the sake of posting — take time to research its efficiency. You’ll establish your excellent Reel size extra rapidly

Use these 5 ideas that can assist you discover the very best Instagram Reel size for your audience.

Examine what’s working for your opponents

Doing a little competitor evaluation will help you determine what’s more likely to work for your content material too. Take a look at the kind of Reels they’re commonly posting and which of them are inclined to carry out finest.

To seek out any account’s Reels, faucet on the Reels icon discovered on the profile:

reels icon on Hootsuite profile

When you’re within the Reels space of the account, you may have a look at what number of views every Reel has:

Hootsuite reels video views

Now you may get an thought of which of the account’s Reels are inclined to carry out the very best. Are they quick and relatable Reels? Are they minute-long how-to movies? Be aware of the size of these top-performing Reel varieties.

Within the instance above, Hootsuite’s most-watched Reel is a brief relatable Reel on texts that give social media managers a coronary heart assault.

To analyze this Reel additional, you may faucet on it and see the variety of likes and feedback. You may also learn the caption and its hashtags:

likes comments and hashtags on video of social media manager

Supply: Instagram

Repeat this course of with a couple of opponents. Quickly, you’ll have the ability to draw some conclusions about which Reel lengths have the very best engagement in your trade.

When you’ve gathered some insights, begin constructing your Reels technique. Make certain to be unique, although — these insights are solely inspiration. Then go on the market and create one thing higher!

Take a look at totally different Reel lengths

You may’t establish the very best Reel size with out experimenting slightly. Whereas quick Reels is likely to be the safer possibility, lengthy Reels may drive engagement and attain. All of it is determined by the standard of your content material and the way your viewers responds.

Attempt specializing in quick and candy Reels while you’re simply getting began. So far, the most viewed Reel has racked up 289 million views and over 12 million likes — and is simply 9 seconds lengthy.

In case you’ve obtained a well-defined area of interest, you may seemingly get away with publishing longer Reels. Simply be sure to’re intentional when selecting which Reels ought to final 30 seconds plus and that are higher off being simply 15 seconds.

French pastry chef Pierre-Jean Quino clearly has a extremely engaged viewers. He commonly publishes longer behind-the-scenes Reels shot in his kitchen.

This 31-second Reel has 716,000 views and over 20,000 feedback. It’s additional spectacular, contemplating the chef’s follower rely is round 88,000:

Social media mentor and coach Shannon McKinstrie encourages testing wherever attainable.

“I’ve examined and examined and examined, and I’d encourage each Instagram consumer to do the identical. Each account is totally different. And whereas my longer Reels (45-60 seconds) nonetheless do very effectively, they don’t sometimes get as many views as my Reels which can be beneath 10 seconds.

However what I’ve discovered total is what it actually comes right down to is the standard of the content material you’re sharing and if it resonates together with your viewers or not. Irrespective of how lengthy your Reel is, if it’s good content material, folks will proceed to look at (and also you’ll see your views go up & up).”

– Shannon McKinstrie

Analyze your previous efficiency

After getting a couple of Reels beneath your belt, evaluate their efficiency. Which Reel lengths have been most profitable for your viewers?

Monitoring the efficiency of your Reels will help you perceive your wins, be taught from what didn’t go so effectively, and create extra of what your viewers loves.

If you’re utilizing Insights to judge the very best Reels size, control these metrics:

  • Accounts reached. The variety of Instagram customers who noticed your Reel no less than as soon as.
  • Performs. The whole variety of instances your Reel has been performed. Performs shall be larger than accounts reached if customers watch your Reel greater than as soon as.
  • Likes. What number of customers favored your Reel.
  • Feedback. The variety of feedback in your Reel.
  • Saves. What number of customers bookmarked your Reel.
  • Shares. The variety of instances customers shared your Reel to their Story or despatched it to a different consumer.

Methods to view Reels Insights

To view Instagram Insights, go to your profile and faucet the Insights tab beneath your bio:

insights below Instagram bio

Bear in mind, Insights are solely accessible for Business or Creator accounts. It’s simple to change account varieties in your settings –– there’s no follower rely requirement, and any account can swap.

Faucet Accounts Reached within the Overview space.

The Attain breakdown is for your account as a complete, together with Reels. This exhibits how Reels contribute to your total attain and engagement.

You may also see your top-performing Reels for the final seven days. It’s useful for rapidly seeing which current Reels have been most profitable.

accounts reached

Supply: Instagram

To see insights unique to Reels, scroll right down to Reels within the Insights overview display and faucet the proper arrow subsequent to your variety of Reels. Now you may see all your Reels performance metrics in a single place.

You may see the efficiency of particular person Reels by opening the Reel out of your profile. Simply faucet the three-dot icon on the backside of the display, then faucet Insights.

As you strive totally different Reels lengths, make it a behavior to test your Reels Insights within the hours, days and weeks after posting. These metrics will let you know what your viewers responds finest to.

reels insights and interactions

Supply: Instagram

Comply with tendencies for inspiration

Trending Reels are an ideal indication of what Instagram customers need to see whereas they’re scrolling. Plus, tendencies are normally tied to a specific sound, which is able to decide the size of your Reel for you.

Instagram consumer and podcaster Christoph Trappe posts Reels along with his daughter. They typically create their Reels round trending audio clips:

“We use trending sounds and see if we are able to use them to inform a narrative. Most of our Reels are most likely 30 seconds or much less.”

– Christoph Trappe, director of technique at Voxpopme.

Right here’s a brief Reel (simply eight seconds) the duo created based mostly on a TikTok video pattern making enjoyable of older generations:

Further tip: In accordance with Instagram, solely 60% of individuals hearken to Instagram Tales with the sound on. Meaning 40% of customers watch with out sound! All the time add on-screen textual content and subtitles that can assist you attain extra customers.

By following tendencies, you may see which Reel lengths are usually finest for engagement. Are trending Reels beneath ten seconds or are they normally over 15 seconds? Experiment with tendencies to see what content material resonates finest together with your viewers and the way lengthy these Reels normally are.

Bear in mind, solely use tendencies which can be related to your model and viewers –– not all tendencies would be the proper match!

Need assistance staying on high of tendencies? Attempt a social listening device like Hootsuite Insights. You may arrange streams to watch what persons are saying about your model and establish what’s scorching in your area of interest.

Experiment with totally different content material varieties

Various kinds of content material would require shorter or longer Reels. Brief Reel varieties might are inclined to carry out finest, but it surely’s not a tough and quick rule. Brief Reels might not finest for your content material kind and viewers preferences.

Creator SandyMakesSense posts longer journey Reels, normally round 20-40 seconds lengthy. To maintain folks hooked till the tip, she options eye-catching images and beneficial ideas, and she or he hurries up the audio to make it sound quicker:

Magnificence model Sephora typically publishes tutorial Reels that promote their newest merchandise. These Reels are sometimes on the longer aspect, like this one which’s 45 seconds, nd combine with their Instagram Shop:

Irrespective of the Reel size you select, goal to publish content material that entertains, evokes, educates, or motivates your viewers. Be sure you evaluate your analytics to see what’s working for you!

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. Schedule and share content material (together with video!), interact your community, and enhance top-performing content material — all from a single dashboard.

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