The Complete Guide to Using LinkedIn Hashtags in 2022

Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the type of nerdy content material that goes over nicely on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million users search and apply for jobs, be part of teams, and share enterprise information on LinkedIn. Connection is the core goal of LinkedIn, whether or not you’re constructing your private community or advertising and marketing your small business. Including related hashtags to your LinkedIn posts helps folks discover you and drives these connections.

However which hashtags do you employ? What number of per submit? How else can you employ hashtags, in addition to in content material, to discover fellow skilled peeps?

Go from #clueless to #assured with this entire information to utilizing LinkedIn hashtags, together with the highest tags to use in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.

For example, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.)

How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Users can also search for a hashtag in LinkedIn’s search bar.

20+ prime LinkedIn hashtags in 2022

Well-liked hashtags change often and most are industry-specific, however listed here are the highest LinkedIn hashtags by follower rely in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Expertise – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Financial system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags can assist you:

  • Discover and join with folks in your {industry}.
  • Increase your natural attain and—fingers crossed—go viral.
  • Construct a neighborhood round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags enable you to try this. However it’s not all they do.

Get observed

Most individuals are on LinkedIn to join with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the best ways to put up your bat sign and get observed in your content material, whether or not your aim is to construct a private community, achieve followers in your company page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it may possibly earn you a ton of views in case your content material goes viral. Nonetheless, watch out leaping on traits. Guarantee it suits your model and content strategy and is sensible for you to submit. If not, skip it and await a well-liked pattern that fits your model.

Higher but, keep forward of the traits with our free Social Trends 2022 report. Create successful content material proper now and know the place social media goes over the subsequent few years.

Analysis your viewers

Discover out what your viewers needs by following hashtags about matters they’re in. Which hashtags are they utilizing? Which hashtags are your opponents utilizing?

Following hashtags is a straightforward, and free, approach to get first-hand information about your target market and preserve your aggressive analysis up-to-date.

I cowl how to do that afterward, but in addition take a look at our LinkedIn analytics guide for extra viewers analysis ideas.

How to create a hashtag on LinkedIn

There are two forms of “hashtaggable” content material you possibly can publish on LinkedIn:

  • A submit, which will be textual content, or have images, video, a doc, or different media connected.
  • An article, meant for long-form items and capabilities as a form of mini-blog. These are most frequently used on private profiles for thought management items.

It’s also possible to begin a e-newsletter or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn submit

Click on Begin a submit on the prime of LinkedIn’s homepage and sort your submit, then click on Add hashtag in LinkedIn’s submit editor. It merely locations a # in your submit, so you would additionally sort # by your self which is approach sooner…

As you sort your hashtag, LinkedIn will recommend some standard choices for you.

add hashtags to LinkedIn post

There’s an excellent simpler approach than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ price of posts in minutes. Plus, at all times know when your greatest time to submit is with highly effective analytics and progress instruments.

Watch this 2 minute video to discover out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You may write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who observe and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select up to 3 that characterize what you do and what you submit about, protecting in thoughts to select hashtags your target market is looking for, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Try extra fast methods to optimize your LinkedIn company page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first want to activate LinkedIn’s Creator mode. Go to your profile and scroll down to the Sources part, situated beneath the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, you then’ll find a way to add up to 5 hashtags (in addition to have entry to LinkedIn Stay posts, audio occasions, and the newsletters function).

optional topics including marketing and copywritings

It’s a fast factor to do and may make a distinction for constructing your community. On the My Network web page, LinkedIn recommends posts, folks, teams, and extra to you primarily based in your exercise and hashtags you observe.

My Network page recommended people related to hashtag social media marketing

That is the place these tags come in—displaying you as a suggestion to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a progress technique by itself, it may possibly persistently convey in new connections.

How to observe hashtags on LinkedIn

Once you observe LinkedIn hashtags, your homepage feed will present you extra posts containing and relating to these matters. You additionally get fast entry to your tags in the left sidebar, so you possibly can shortly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you possibly can seek for a hashtag in the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Observe button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags record.

marketing hashtag 20+ million followers

Sure, utilizing the correct LinkedIn hashtags helps you get views. However it may possibly additionally enable you to construct connections.

Everybody ought to observe no less than a number of hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling by way of posts and leaving insightful feedback on 3 of them no less than as soon as per week. Not attempting to promote something or promote your self—simply supply a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to concentrate on prospects or specialists speaking about large matters in your {industry}. Take a stand on a ballot or debate, depart a remark, or thank somebody for sharing a product evaluation.

Make it a aim to use hashtags to create 3 proactive connections per week as a part of your LinkedIn marketing strategy.

Finest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s greatest to capitalize the primary letter of every phrase. So as an alternative of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired folks use display screen readers to learn net content material out loud. When it comes to hashtags, display screen readers depend on capitalization to determine every phrase in the hashtag and skim it aloud precisely.

Hootsuite's linkedin post including hashtags in camel case

Place hashtags on the finish of your submit

Don’t bury your lede, bury your hashtags. Relying on the size of your submit, LinkedIn solely exhibits a line or two of it in customers’ dwelling feeds.

The place you place hashtags in posts doesn’t affect the algorithm, so putting them on the prime received’t make it seem extra usually. Actually, it might in all probability harm your attain since you have to be attempting to seize consideration along with your foremost level straight away.

Use each normal and area of interest hashtags in every submit

LinkedIn recommends utilizing solely 3 hashtags per submit, however there isn’t a restrict. In the event you add 10, your submit will nonetheless present up for all 10 hashtags. LinkedIn’s suggestion might be primarily based extra on aesthetics and never wanting folks to jam 100 hashtags into every submit, cluttering up customers’ dwelling feeds.

So whilst you don’t want to really feel restricted to 3, don’t overdo it and look spammy, both.

For every submit, select 1 or 2 normal hashtags and 1 or 2 very particular hashtags. Why? This offers you the most effective likelihood of the correct viewers seeing your submit: These in your general matter, and people who share your distinctive viewpoint or particular curiosity inside that matter.

Right here’s what that appears like.

This submit under is for a particular viewers: Social media managers. And, much more particularly, ones who’re trying to save time or be extra productive.

create a post on LinkedIn

Figuring out that, I can simply select a number of normal hashtags I do know social media managers observe, equivalent to #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I would like to discover a hashtag about productiveness with an honest variety of followers.

Typing in #productiveness brings up the preferred tags. Sadly, there’s no straightforward approach to see all these hashtags ranked by reputation inside LinkedIn—however test the tip of this text for 2022’s prime tags and beneficial instruments to make this simpler.

productivity hashtag

After clicking on a number of hashtags I believe are match, I examine what number of followers every one has.

productivity hacks

You don’t at all times want to select the one with probably the most followers. Actually, that might not be particular sufficient. Right here, #productiveness has over 8 million followers. For my submit, that’s a normal hashtag and never particular to who I would like to goal (social media managers).

Despite the fact that #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to attain that viewers. For this submit, it is sensible.

In fact, you would at all times be a insurgent and use each #SocialMediaManager and #Productiveness in the event you’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and have interaction along with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Attempt it free as we speak.

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