The Complete Guide to Using LinkedIn Hashtags in 2022


Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the sort of nerdy content material that goes over properly on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million users search and apply for jobs, be a part of teams, and share enterprise information on LinkedIn. Connection is the core function of LinkedIn, whether or not you’re constructing your private community or advertising and marketing your small business. Including related hashtags to your LinkedIn posts helps individuals discover you and drives these connections.

However which hashtags do you utilize? What number of per publish? How else can you utilize hashtags, apart from in content material, to discover fellow skilled peeps?

Go from #clueless to #assured with this entire information to utilizing LinkedIn hashtags, together with the highest tags to use in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.

For example, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.)

How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Users can also search for a hashtag in LinkedIn’s search bar.

20+ prime LinkedIn hashtags in 2022

Widespread hashtags change steadily and most are industry-specific, however listed below are the highest LinkedIn hashtags by follower depend in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Know-how – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising and marketing – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Economic system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags might help you:

  • Discover and join with individuals in your {industry}.
  • Increase your natural attain and—fingers crossed—go viral.
  • Construct a neighborhood round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags assist you to do this. Nevertheless it’s not all they do.

Get seen

Most individuals are on LinkedIn to join with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the best ways to put up your bat sign and get seen to your content material, whether or not your aim is to construct a private community, achieve followers to your company page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it might earn you a ton of views in case your content material goes viral. Nevertheless, watch out leaping on developments. Guarantee it matches your model and content strategy and is sensible for you to publish. If not, skip it and await a well-liked development that fits your model.

Higher but, keep forward of the developments with our free Social Trends 2022 report. Create profitable content material proper now and know the place social media goes over the following few years.

Analysis your viewers

Discover out what your viewers needs by following hashtags about matters they’re in. Which hashtags are they utilizing? Which hashtags are your rivals utilizing?

Following hashtags is a simple, and free, method to get first-hand data about your target market and preserve your aggressive analysis up-to-date.

I cowl how to do that in a while, but in addition try our LinkedIn analytics guide for extra viewers analysis suggestions.

How to create a hashtag on LinkedIn

There are two forms of “hashtaggable” content material you may publish on LinkedIn:

  • A publish, which could be textual content, or have pictures, video, a doc, or different media connected.
  • An article, meant for long-form items and capabilities as a type of mini-blog. These are most frequently used on private profiles for thought management items.

You may also begin a publication or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn publish

Click on Begin a publish on the prime of LinkedIn’s homepage and sort your publish, then click on Add hashtag in LinkedIn’s publish editor. It merely locations a # in your publish, so you can additionally kind # by your self which is method sooner…

As you kind your hashtag, LinkedIn will recommend some standard choices for you.

add hashtags to LinkedIn post

There’s a good simpler method than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ value of posts in minutes. Plus, all the time know when your greatest time to publish is with highly effective analytics and development instruments.

Watch this 2 minute video to discover out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You possibly can write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who comply with and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select up to 3 that signify what you do and what you publish about, retaining in thoughts to select hashtags your target market is looking for, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Try extra fast methods to optimize your LinkedIn company page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first want to activate LinkedIn’s Creator mode. Go to your profile and scroll down to the Sources part, situated below the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, then you definitely’ll give you the option to add up to 5 hashtags (in addition to have entry to LinkedIn Stay posts, audio occasions, and the newsletters function).

optional topics including marketing and copywritings

It’s a fast factor to do and might make a distinction for constructing your community. On the My Network web page, LinkedIn recommends posts, individuals, teams, and extra to you based mostly in your exercise and hashtags you comply with.

My Network page recommended people related to hashtag social media marketing

That is the place these tags come in—exhibiting you as a suggestion to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a development technique by itself, it might persistently convey in new connections.

How to comply with hashtags on LinkedIn

If you comply with LinkedIn hashtags, your homepage feed will present you extra posts containing and relating to these matters. You additionally get fast entry to your tags in the left sidebar, so you may shortly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you may seek for a hashtag in the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Comply with button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags listing.

marketing hashtag 20+ million followers

Sure, utilizing the correct LinkedIn hashtags helps you get views. However it might additionally assist you to construct connections.

Everybody ought to comply with at the least just a few hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling by means of posts and leaving insightful feedback on 3 of them at the least as soon as per week. Not making an attempt to promote something or promote your self—simply supply a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to deal with clients or consultants speaking about massive matters in your {industry}. Take a stand on a ballot or debate, depart a remark, or thank somebody for sharing a product assessment.

Make it a aim to use hashtags to create 3 proactive connections per week as a part of your LinkedIn marketing strategy.

Greatest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s greatest to capitalize the primary letter of every phrase. So as a substitute of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired individuals use display screen readers to learn net content material out loud. When it comes to hashtags, display screen readers depend on capitalization to establish every phrase in the hashtag and browse it aloud precisely.

https://www.linkedin.com/posts/hootsuite_gm2022-hootsuiteforgood-socialforgood-activity-6938600266397024256-UgO_?utm_source=linkedin_share&utm_medium=member_desktop_web

Place hashtags on the finish of your publish

Don’t bury your lede, bury your hashtags. Relying on the size of your publish, LinkedIn solely reveals a line or two of it in customers’ house feeds.

The place you place hashtags in posts doesn’t affect the algorithm, so putting them on the prime received’t make it seem extra usually. The truth is, it will in all probability harm your attain since you need to be making an attempt to seize consideration along with your important level straight away.

Use each common and area of interest hashtags in every publish

LinkedIn recommends utilizing solely 3 hashtags per publish, however there isn’t a restrict. Should you add 10, your publish will nonetheless present up for all 10 hashtags. LinkedIn’s suggestion might be based mostly extra on aesthetics and never wanting individuals to jam 100 hashtags into every publish, cluttering up customers’ house feeds.

So when you don’t want to really feel restricted to 3, don’t overdo it and look spammy, both.

For every publish, select 1 or 2 common hashtags and 1 or 2 very particular hashtags. Why? This provides you one of the best likelihood of the correct viewers seeing your publish: These in your total subject, and people who share your distinctive viewpoint or particular curiosity inside that subject.

Right here’s what that appears like.

This publish under is for a particular viewers: Social media managers. And, much more particularly, ones who’re trying to save time or be extra productive.

create a post on LinkedIn

Understanding that, I can simply select just a few common hashtags I do know social media managers comply with, comparable to #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I would like to discover a hashtag about productiveness with a good variety of followers.

Typing in #productiveness brings up the preferred tags. Sadly, there’s no straightforward method to see all these hashtags ranked by reputation inside LinkedIn—however examine the top of this text for 2022’s prime tags and beneficial instruments to make this simpler.

productivity hashtag

After clicking on just a few hashtags I believe are a superb match, I evaluate what number of followers each has.

productivity hacks

You don’t all the time want to select the one with essentially the most followers. The truth is, that will not be particular sufficient. Right here, #productiveness has over 8 million followers. For my publish, that’s a common hashtag and never particular to who I would like to goal (social media managers).

Although #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to attain that viewers. For this publish, it is sensible.

In fact, you can all the time be a insurgent and use each #SocialMediaManager and #Productiveness if you happen to’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and interact along with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Attempt it free at this time.

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