The How + Why of Choosing Text for Your Video

Is there something extra essential than choosing the proper TikTok fonts? And no, we won’t settle for “the start of your firstborn” or “that point you graduated college” as solutions.

It appears like we’re exaggerating (and okay effective, we’re), however like some other design resolution, your font selection says loads about your model identification and the viewers you’re attempting to enchantment to on TikTok.

And whereas the choice could also be essential, choosing the proper font for TikTok doesn’t must be intimidating.

We’ll educate you what TikTok’s fonts are, what they are saying about your video, and reply your ceaselessly requested questions on them.

What are TikTok’s fonts?

TikTok fonts are the lettering styles available within the app. While they technically should be called “TikTok typefaces,” we’ll save the pedantic “font vs. typeface” definitions for another day.

You can choose between Classic, Typewriter, Neon, and Serif when adding text to your video or photo. Each comes with its own flavor, so to speak, so choose wisely.

Here’s our take on TikTok’s fonts.


Classic is simple and clean. And if it reminds you of the good parts of 2020 (when everyone was stuck at home making trending TikToks), that’s because this was the font TikTok used back then.

TikTok’s Classic font looks a lot like Proxima Nova, a still-popular font that was everywhere in the early 2000s. It’s been the primary typeface for many online juggernauts, like BuzzFeed, Mashable, NBC News, and Wired.

Classic is friendly and understated. It won’t distract from your content, so it can be your go-to for any body copy in your videos. It also makes for easy reading in how-to videos or infographics.

Try mixing it up by pairing it with a font with more flair, and boom: You’ve got a logical design.


Typewriter is reminiscent of old-school non-public eyes, chain-smoking within the pouring rain whereas staking out a femme fatale. It’s giving main Nineteen Fifties grunge/nostalgia vibes.

Typewriter’s classic really feel makes it excellent for throwback or retro content material, however it’s additionally a stunning match for extra poetic or dreamy posts.

Only a warning: We wouldn’t suggest utilizing Typewriter for lengthy blocks of textual content. Basic could be a greater font selection if it’s essential to write a paragraph.

typewriter for noir vibes


TikTok’s Handwriting font is ideal for the cottage-core besties on the market. This font skews extra female, so it’s nice for these making any kind of magnificence or fashion-forward content material.

Be cautious of utilizing Handwriting to sort out various phrases, although. Whereas fairly, this font may be tough to learn. It really works greatest as a heading, title, or for emphasis.

handwriting cottagecore blackberry jam


Geometric, shiny, and poppin’, Neon has a slight artwork deco lean to it. You could possibly additionally argue that Neon has Vegas vibes, and also you wouldn’t be improper.

Use it to emulate old-school film posters or give your content material a gritty Hollywood really feel.

Simply bear in mind: This font is designed to come out, so don’t make it compete with itself. Neon can stand alone.

You’re not going to wish to use it to write down lengthy paragraphs, both. One to 3 phrases ought to suffice.

neon for your fun-filled moments


The solely serif on this listing, the Serif font is, effectively, a traditional serif font. (Serifs, FYI, are the ornamental traces added to the principle type of a letter.)

Serifs usually learn as extra high-end or luxurious, so utilizing this font can evoke a way of event, like weddings or a go to from the Queen.

You generally is a bit extra relaxed together with your use of Serif. Lowercase Serif works for physique copy, so you possibly can sort out longer items of textual content. In all caps, it could work effectively as a title or header.

serif makes for a lovely classic font

How so as to add textual content to TikToks

There are two foremost methods so as to add textual content to your TikTok movies: utilizing the TikTok app or a third-party TikTok fonts generator.

Exterior instruments may give you extra typeface choices, however that’s not at all times one of the best name. Maintain studying for extra on that!

Including textual content within the TikTok app

Add textual content to your content material in 4 straightforward steps:

Step 1: Open your TikTok app

Navigate to the plus icon within the center of your backside row. Right here, you possibly can both movie a brand new TikTok or add your content material.

plus icon to upload content

Step 2: Click on the Text button within the high proper

Then, scroll by way of your fonts and colours and decide one which has the vibe you’re going for.

choose vibe with text colors fonts

merry catmas classic

Step 3: Hit Executed within the high proper nook

Fill out your caption and add any hashtags you want.

describe post add hashtags

Step 4: Publish your content material by hitting Submit!

That’s it!

Including textual content utilizing a third-party desktop software

You need to use a number of instruments so as to add textual content to your TikToks, so the tactic you comply with will rely on the software at hand. However with intuitive choices like Canva or Vimeo, the method ought to be pretty simple.

For Canva, for instance, the steps could be:

Step 1: Seize a template or add your personal video

grab template or upload video

Step 2: Click on on the textual content

canva text

Step 3: Modify as mandatory

adjust option canva

Step 4: Obtain and add to TikTok as you usually would

download photo and upload to tiktok

In contrast to TikTok’s pretty restricted font decisions, utilizing an exterior software opens up a complete world of fancy characters you possibly can add to your content material.

However FYI, TikToks that appear like they’re made in-app are sometimes extra well-received than super-polished advertising movies. So even for those who do create the video in a third-party app, you would possibly wish to use TikTok’s fonts regardless.

Why you have to be utilizing textual content in your TikToks

Including textual content is a simple win for your TikTok content material. Listed here are just a few the reason why.

And don’t neglect, if one thing isn’t working, take a look at one thing else! Experiment with completely different texts and font sorts till you discover one thing that works for your model.


The For You web page is a relentless waterfall of content material. If you wish to stand out, it’s essential to seize folks from the get-go. Place some eye-catching textual content in your video’s thumbnail and the primary few seconds.

Your on-screen textual content also can emphasize the essential components of your message you don’t need viewers to overlook.


Replying to @Aussie_Cnt one other day one other slay from Gen Z 🫡 #genzlife #genzoffice #corporatelife #workhumour #emailsignoffs #corporatetiktok

♬ original sound – oilshore

If you happen to’re nonetheless not seeing the success you deserve, strive TikTok marketing strategies and comply with it up with some TikTok tricks.


Not everybody watches movies with sound. You’ll be able to attain a wider viewers by together with textual content together with your movies.

You can even use textual content to assist break down longer items and make it simpler for viewers to know what you’re saying.

Plus, TikToks with textual content parts are extra accessible to Deaf and hard-of-hearing viewers, that means that you just’ll have the ability to attain extra folks.


Ignore our alphabet cheat sheets 😂 #alphabetchallenge #abcchallenge #couplestiktok #husbandwife #couple #trend #marriage #nailedit

♬ original sound – Noah and Lori

website positioning

The TikTok algorithm is much less of a thriller than up to now, and video website positioning is an actual factor.

You can even optimize your TikTok SEO by together with key phrases in your on-screen textual content.

TikTok has also said that utilizing its options, like results and textual content, could have a optimistic influence in your content material’s rating on the For You web page.

Incessantly requested questions on TikTok fonts

What font does TikTok use?

TikTok makes use of the Basic font, which is sort of equivalent to Proxima Nova – Semibold.

How do you get a font username on TikTok?

Determining ​​find out how to get a font username on TikTok or use particular characters or cool fonts in your TikTok bio is simple. You merely have to make use of a third-party textual content generator like this one from Fontalic. Enter your required textual content, select your favourite output textual content, after which paste your fancy font into your TikTok profile.

tiktok profile coldemort

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