The way to Create a Social Media Calendar [TEMPLATE FOR 2022]


A social media calendar is a lifesaver for busy social entrepreneurs.

If you create and put up content material on the fly, you’re susceptible to typos, tone issues, and different errors. It’s a lot safer—and extra environment friendly—to dedicate a particular time in your workday to create, tweak, proofread, and schedule posts.

Along with making your workday much less aggravating, a social media calendar might help you intend an efficient content material combine. You possibly can search for alternatives to strengthen social messaging throughout platforms. And, you’ll have the ability to time your posts to achieve the biggest doable viewers.

Learn on and we’ll information you thru the steps essential to make your individual useful social media content material calendar. We’ve included some free social media calendar templates to get you began!

What is a social media calendar?

A social media calendar is an overview of your upcoming social media posts, organized by date. It can have the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management tool).

A social media calendar usually includes some combination of these elements for each post:

  • The date and time it will go live
  • The social network and account where it will be published
  • Copy and creative assets (i.e., photos or videos) required
  • Links and tags to be included

How to create a social media calendar

Follow the steps below to create an efficient social media content plan.

More of a visual learner? Let our Social Media Lead Brayden walk you through how to plan your weeks, months, and year using our free template in under 8 minutes:

1. Audit your social networks and content

Before you can start building your social media posting calendar, you need to have a clear picture of your existing social media accounts.

Use our social media audit template to create a exact, up-to-date report of:

  • Impostor accounts and outdated profiles
  • Account safety and passwords
  • Targets and KPIs for every branded account, by platform
  • Your viewers, their demographics and personas
  • Who’s accountable for what work in your crew
  • Your most profitable posts, campaigns and ways
  • Gaps, underwhelming outcomes, and alternatives for enchancment
  • Key metrics for measuring future success on every platform

As a part of your audit, make a remark of how typically you’re presently posting on every social community. Additionally take a look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions.

2. Select your social channels and content material combine

Deciding what sorts of content material to put up is a key a part of your social media technique — and an essential step to constructing a social media calendar. There are a few commonplace content material combine formulation you should utilize to get began:

The social media rule of thirds

The 80-20 rule

  • 80 p.c of your posts are designed to tell, educate, or entertain
  • 20 p.c of your posts immediately promote your enterprise or drive conversions

You’ll additionally want to find out which social channels to make use of for which varieties of content material, and which of them will not be needed for you in any respect.

Don’t neglect to schedule in user-generated content and curated content so that you don’t get overwhelmed creating every little thing your self.

3. Determine what your social media calendar ought to embrace

Your social media calendar received’t look precisely like anybody else’s. For instance, a small enterprise proprietor doing their very own social posting will possible have a a lot easier calendar than a big model with a full social crew.

To get probably the most out of your social calendar, map out the knowledge and performance that’s most essential to you.

It’s typically a good suggestion to start out with primary particulars, like:

You might also need to add extra superior particulars, like:

  • Platform-specific format (feed put up, Story, Reel, ballot, stay stream, advert, shoppable put up, and so on.)
  • The related vertical or marketing campaign (product launch, contest, and so on.)
  • Geo-targeting (international, North America, Europe, and so on.)
  • Paid or natural? (If paid, then extra funds particulars is likely to be useful)
  • Has it been accredited?

You may get began with a easy spreadsheet. However typically a spreadsheet will not be sufficient, which is why we embrace our favourite calendar instruments on the finish of this put up.

4. Invite your crew to assessment, and use their suggestions to enhance

Your calendar is only when it is smart to everybody who has to make use of it of their work. Ask for suggestions and concepts from stakeholders and your crew to verify it serves everybody’s wants.

As you begin to work along with your calendar, consider the way it feels to you, and ask the crew to offer ongoing suggestions. If it feels onerous and finicky, possibly you need to dial again a few of the element. Or possibly it’s not detailed sufficient and you must add a number of columns.

On the finish of this step, you need to have an hermetic doc that even the latest crew member can perceive.

Free social media calendar templates

We’ve created two Google Sheets templates so that you can use as a foundation on your personal social media calendar. Simply open the hyperlink, make a duplicate, and plan away.

Social media calendar template

This social media content material calendar template makes area for the massive 5 main platforms (Fb, Instagram, Twitter, LinkedIn and TikTok). But it surely’s extremely customizable, and also you’re free to make it your individual with the channels that make sense for you.

Be sure that to create a brand new tab for every month, and plan out your editorial content material week by week.

Among the many many useful gadgets on this calendar, don’t miss the tab for evergreen content material. This can be a content material repository for weblog posts that at all times carry out properly on social, regardless of seasonality.

This template consists of columns so that you can observe and schedule:

  • Kind of content material
  • Authentic publication date (maintain observe of this so you recognize when it’s time for an replace)
  • Title
  • Matter
  • URL
  • High-performing social copy
  • High-performing picture

Social media editorial calendar template

This template is meant for planning particular person content material belongings. Suppose weblog posts, movies, new analysis, and so forth. In different phrases, that is the place you intend out the content material that your social media efforts might be selling.

Create a brand new tab for every month, and plan your editorial content material out week by week.

Why use a social media content material calendar?

1. Get organized and save time

Social media content material creation and posting take time and a focus each single day. A social media calendar permits you to plan forward, batch your work, keep away from multitasking, and word down all of your content material concepts for later.

Social media planning calendar instruments even mean you can schedule social media posts ahead of time to put up mechanically, so you may share content material daily with out logging into all of your social platforms each hour on the hour.

The typical web person recurrently makes use of 7.5 social media platforms. For social media managers, the quantity may be a lot increased. Getting organized with a social media calendar and pres-scheduled posting is a crucial a part of managing multiple accounts.

Placing a little bit work in upfront to plan your content material frees up time to make use of the higher-value (and extra enjoyable) abilities in your toolbox, like strategic planning and marketing campaign brainstorming.

2. Make it simpler to put up constantly

There isn’t a laborious and quick rule about how typically you need to put up on social media. That mentioned, there are some generally accepted best practices to make use of as a baseline.

A very powerful rule, regardless of how typically you determine to put up, is to put up on a constant schedule.

Sticking to an everyday schedule is essential so your followers and followers know what to anticipate. It’s additionally a great way to make intelligent (moderately than cringey) use of weekly hashtags like #MondayMotivation. (Personally, I choose #MonsteraMonday, however which may not be for everybody.)

For a real-world instance, check out the weekly content calendar for The Winnipeg Free Press. True, this isn’t particularly a social media content material calendar, but it surely’s a content material calendar all the identical. And it exhibits how a weekly plan might help anchor constant content material concepts.

Supply: Winnipeg Free Press

A content material framework like this provides you one much less factor to consider as you create your posts every week. And scheduling your posts prematurely means that you can persist with your posting schedule whereas additionally making certain you could have high quality content material queued up and able to go.

Social media calendar instruments make sure you put up constantly on the optimum occasions on your viewers, even when these occasions don’t line up along with your core working hours, which leads us to…

3. Your time without work is actually time without work

When your content material is deliberate out prematurely, and also you’ve arrange your content material to put up mechanically on the proper occasions, you may truly take time without work. No logging into your work accounts on Thanksgiving, or late at evening, or early within the morning.

It’s no exaggeration to say that for busy social media managers, making a social media calendar is an act of self-care.

4. Scale back typos and keep away from large errors

Planning posts forward of time means that you can verify your work and construct a security web into your workflow. Copy-editing, fact-checking, and clearing content material with organizational stakeholders are all a lot simpler once you’re working prematurely.

A social media calendar—particularly one with crew member approvals inbuilt—is the easiest way to forestall every little thing from mildly embarrassing errors like minor typos all the way in which as much as a high-key social media crisis.

5. Make higher-quality content material and cohesive campaigns

Social media manufacturing values have skyrocketed because the early days. Right now, it’s common for a single social media put up to have a complete crew of creatives behind it: copywriters, designers, video editors, photographers, and possibly even make-up artists and stylists.

Asking your crew to drop every little thing for an emergency Instagram Reel will not be going to win hearts or minds. And it’s not going to lead to your absolute best content material or a cohesive account. A social media calendar helps you allocate your belongings—each human and digital—successfully, in order that your crew has the respiration room to do their greatest work.

A protracted-term plan means that you can craft a constant model voice and content material that helps your social media advertising and marketing objectives and past.

6. Time your content material to essential holidays and occasions

Planning your content material in a calendar forces you to keep watch over what’s occurring in, properly, the calendar. This implies you’re ready for every little thing from Daylight Financial savings Time to the Tremendous Bowl. (And every little thing in between: We’re you, Nationwide Pizza Day.)

We’ve created a Google Calendar of holidays you should utilize to border social media posts, and you may simply import it into your individual Google Calendar to provide your content material planning a little bit further relevance.

Borrowing from the publishing world once more, check out the editorial calendar for Charlotte Parent magazine. It clearly exhibits how the general content material themes and particular articles deliberate for the yr align with related occasions, like Mom’s Day and Father’s Day.

Charlotte Parent magazine's editorial calendar listing big events and themes for every month

Supply: Charlotte Parent

7. Spot alternatives for partnerships or sponsored content material

Other than timing your in-house content material to each mainstream and obscure holidays and occasions, planning your content material prematurely provides you the lead time to consider alternatives to associate with different manufacturers. Or to approach influencers about working collectively on sponsored content material.

It additionally makes it simpler to coordinate your organic and paid content, so you may profit from your social advertising dollars.

Influencers and bloggers possible have their very own editorial content material calendars, which you could possibly entry by way of their media kits. That is one other alternative to search for partnership alternatives by way of content material planning.

8. Observe what works, and enhance it

What will get scheduled will get finished, and what will get measured will get improved.

Your social media analytics have a number of insights for you. A social media content material calendar gives the chance to check and take in that data and tie what you be taught again to the content material you deliberate. Then, you may work on bettering lackluster outcomes and producing extra of your greatest content material.

Use your calendar to plan out an A/B testing strategy to information you in direction of the appropriate sort of content material, format, put up frequency, and time of day to put up for every social platform.

For instance, Hootsuite makes room in its posting calendar for social media experiments to verify the crew is working from real-world outcomes, not simply theories.

Social media content material calendar apps and instruments

Truthfully, there are most likely as many various social media content material calendar instruments as there are social media managers. These are our favorites.

Google Sheets

Certain, Google Sheets will not be fancy. However this free, cloud-based spreadsheet software actually makes life simpler. A easy Google Sheet is an efficient dwelling on your social media calendar, particularly should you use one (or each) of our templates as your place to begin.

It’s free, it’s straightforward to share with crew members and stakeholders, and it really works.

Hootsuite Planner

Hootsuite Planner takes issues to the subsequent degree by permitting you to draft, preview, schedule and publish your entire social media posts immediately from its interactive calendar. It really works with Fb, Instagram, Twitter, LinkedIn, YouTube and Pinterest.

The social media calendar you may construct with Hootsuite’s planner is interactive. You get your visible overview, all of your belongings (copy, visuals, hyperlinks) in a single place. From there, you may simply publish, schedule or edit your posts.

If you happen to’re a part of an even bigger social media crew, you may simply share the calendar along with your coworkers and managers, and even create customized approval workflows that can aid you maintain at all times maintain your busy content material calendar in verify.

Hootsuite will even recommend the best time to post for every of your social media accounts, immediately throughout the publishing interface.

Hootsuite's Best Time to Publish feature

To be taught extra about scheduling and publishing content material with Hootsuite, watch this video:

When you’ve deliberate your social media content material calendar, use Hootsuite Planner to schedule your entire social media posts, have interaction along with your followers, and observe the success of your efforts. Join a free trial as we speak.

Get Started

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.





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