TikTok Announces New Initiatives for Pride Month, Including a Range of Live-Stream Programs


TikTok has announced a vary of new initiatives to have a good time Pride Month, together with live-streamed occasions, unique content material from the LA Pride Parade and Pageant, and a showcase of LGBTQIA+-owned companies.

First off, on programming – all through the month, TikTok will broadcast a vary of live-streams beneath the #ForYourPride theme, which goals to spotlight the LGBTQIA+ group by means of direct insights and views.

TikTok’s live-streams will even present a possibility to current its newest cohort of LGBTQ+ TikTok Trailblazers, a chosen group of creators that are ‘a driving drive in unlocking the ability of creativity to make significant change’.

The live-streams might be broadcast by way of the @TikTok deal with all through the month.

Along with this, TikTok’s additionally the official presenting sponsor and accomplice for this yr’s LA Pride Parade and Festival, which can happen in Hollywood from June 10-12, 2022.

TikTok LA Pride Parade

As per TikTok:

“For LA Pride, we’re excited to debut a first-time TikTok Pride parade float and produce music followers an unique backstage TikTok LIVE collection from the LA Pride within the Park music pageant.”

The sponsorship will allow TikTok to construct stronger reference to the LGBTQIA+ group, whereas additionally serving to to additional showcase the celebration and ethos of the occasion.

TikTok will even showcase LGBTQIA+ companies and SMBs all through the month by way of the TikTok For Business and TikTok Small Business channels, whereas tright here’ll even be themed hashtags, Pride playlists and creator spotlights, offering a vary of methods for customers to participate within the occasion.

Pride Month affords a nice alternative to point out how far we’ve come as a society in embracing folks from all walks of life, whereas it additionally serves as a second to mirror on the boundaries that also exist, that all of us have to work in direction of bringing down in our personal methods. Displaying your assist for Pride Month initiatives is a technique that you could contribute to this, which might assist to open doorways to others in your circle, which could possibly be a main step in overcoming bias.

It could not really feel like a important contribution, however even a small acknowledgment can go a great distance in displaying others that you’re accepting and open to their perspective.

TikTok’s varied initiatives and instruments will provide methods to just do that throughout the app.



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