TikTok Highlights Female Creators and Brands for International Women’s Day
TikTok has announced a new slate of programming to rejoice International Women’s Day and Women’s Historical past Month, which can spotlight a spread of feminine creators who’re ‘making a optimistic impression on the worldwide TikTok neighborhood’.
As defined by music celebrity Shania Twain (who seems a bit bewildered by the entire thing), one ingredient of TikTok’s Women’s Historical past Month activation will see customers contributing tune covers to rejoice their favourite feminine artists.
TikTok may even spotlight all-female music playlists, in celebration of inspirational ladies musicians which have led the best way within the business.
TikTok’s additionally trying to showcase a spread of feminine creators beneath the #WomenWhoWill tag.
As per TikTok:
“This 12 months’s International Ladies’s Day theme is #EmbraceEquity, calling for everybody to actively assist and embrace fairness by difficult gender stereotypes and discrimination. Our in-app programming will characteristic greater than 20 numerous women-identifying creators and women-owned companies who’ve made a major impression each on and off the platform.”
All through the month, TikTok may even broadcast a spread of #WomenofTikTok in-app programming, showcasing creators, women-owned companies and non-profit organizations which can be making a major impression, whereas it’s additionally internet hosting a ‘Women Room’ dwell stream, that includes inspiring voices from vogue, health, and extra.
Lastly, TikTok can be operating a collection of in-real-life ‘Ladies Who Will’ neighborhood occasions in varied cities throughout the US.
TikTok continues to develop new methods to each rejoice its person communities, and construct reference to its viewers – which might find yourself being critically vital because it seems to avoid a ban in the US, and keep its place within the broader creator eco-sphere. Possibly, by means of IRL activations, that can assist to additional ingratiate the app with extra person teams, which might make it a extra essential connective software – and thus, more durable to do away with.
Possibly, however both means, it’s good to see TikTok trying to showcase feminine voices, and rejoice the contributions of ladies, in step with International Women’s Day.
You possibly can study extra about TikTok’s Women’s Historical past Month occasions by following the #WomenWhoWill and #WomenofTikTok hashtags within the app.