TikTok Holiday Marketing Tips Showcased in Platform’s New Guide

Is TikTok a part of your vacation advertising and marketing plan?

This may assist – in the present day, TikTok has launched a brand new, 17-page holiday marketing guide, which supplies an summary of key engagement stats round seasonal occasions, insights into when crucial engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s numerous advert choices, and extra.

You possibly can obtain TikTok’s full 2022 Holiday Guide here, however in this put up, we’ll check out among the highlights.

First off, TikTok supplies some insights into person engagement traits across the holidays, and the way they’re planning to have a good time.

As you may see, based on TikTok’s knowledge, there are important alternatives to succeed in folks round key vacation occasions and actions, which may make it an necessary consideration on your strategy.

TikTok’s additionally included a list of key dates to maintain in thoughts:

In addition to planning notes on your campaigns:

There’s additionally an summary of TikTok’s numerous advert choices, and methods to make finest use of every:

Together with how and when it is best to look to make use of every in your course of:

There’s additionally a variety of notes on key planning ideas and approaches, in addition to this overview of key advert optimization ideas:

TikTok’s additionally included steerage on methods to use its vacation templates, which could possibly be one other solution to align your campaigns with the important thing themes.

It’s a useful overview, which may assist to get you fascinated by how it is best to strategy your TikTok advertising and marketing efforts, and optimize for every particular occasion.

It’s price a glance both method – you may obtain TikTok’s full 2022 Holiday Guide here