TikTok Launches Live-Stream Trivia, with Cash Prizes in the App

TikTok is making an attempt out one other technique to maximize engagement in the app with a brand new TikTok Live trivia series that can give customers an opportunity to win cash in the app.

TikTok Trivia will run for 5 days, starting February twenty second, and shall be offered in partnership with Lionsgate, in assist of the new film ‘John Wick Chapter 4’. 

As defined by TikTok:

“Beginning in the present day, anybody 18 years or older in the US can register for TikTok Trivia by clicking on a trivia widget on the For You feed, trying to find #TikTokTrivia, or by going to the @TikTok account to take part in real-time interactive trivia. Every day will function alternatives to win money, and through the activation, you may see enjoyable surprises and integrations from Lionsgate and John Wick Chapter 4.”

Along with this, TikTok can also be partnering with creators from various communities who will go stay following the TikTok Trivia classes, in order to additional construct on the expertise.

It’s an attention-grabbing idea – it was only a few years in the past when HQ Trivia become a huge hit on-line, rapidly reaching hundreds of thousands of customers earlier than fading out once more. TikTok Trivia seems to be set to observe an analogous mannequin, with a stay quiz and money prizes, whereas additionally providing one other sponsored promotion choice for manufacturers.

It’s additionally one other approach for TikTok to utilize stay engagement, which has been a giant hit for the app in Asian markets. Ideally, TikTok would like to be constructing out its stay purchasing experiences, however western audiences, to date, haven’t shown a lot of enthusiasm for live commerce, in any app. Given this, possibly stay trivia shall be one other engagement alternative, which may assist TikTok enhance in-app interplay, whereas additionally serving to to lift extra consciousness of stay streaming, main into additional utilization of the instrument.

At the least, it’ll doubtless be a well-liked choice, which is able to present one other sponsored content material alternative for the app.

It’s a logical development, which may result in a brand new pattern, and will make live-streaming an even bigger consideration in the app.

TikTok’s stay trivia classes will run between February twenty second and twenty seventh. The primary three days of trivia will embrace two classes per day at 5-6 pm PT/8-9 ET and 6-7 pm PT/9-10 pm ET.