TikTok Launches New Tools to Help Protect Users from Potentially Offensive and Harmful Content

Amid numerous investigations into the way it protects (or doesn’t) younger users, TikTok has announced a brand new set of filters and choices to present extra methods to restrict undesirable publicity within the app.

First off, TikTok has launched a brand new manner for customers to robotically filter out movies that embody phrases or hashtags that they do not need to see of their feed.

As you possibly can see on this instance, now, you possibly can block particular hashtags through the ‘Particulars’ tab whenever you motion a clip. So for those who don’t need to see any extra movies tagged #icecream, for no matter motive (bizarre instance TikTok people), now you possibly can point out that in your settings, whereas you too can block content material containing chosen key phrases throughout the description.

Which isn’t good, because the system doesn’t detect the precise content material, simply what folks have manually entered of their description notes. So for those who had a phobia of ice cream, there’s nonetheless an opportunity that you simply is perhaps uncovered to disturbing imaginative and prescient within the app, nevertheless it does present one other means to handle your expertise in a brand new manner.

TikTok says that the choice can be obtainable to all customers ‘throughout the coming weeks’.

TikTok’s additionally increasing its limits on content material publicity relating to probably dangerous subjects, like weight-reduction plan, excessive health, and unhappiness, amongst others.

Final December, TikTok launched a new series of tests to examine the way it would possibly find a way to cut back the possibly dangerous impacts of algorithm amplification, by limiting the quantity of movies in sure, delicate classes which can be highlighted in person ‘For You’ Feeds.

It’s now shifting to the following stage of this mission.

As defined by TikTok:

“On account of our assessments, we’ve improved the viewing expertise in order that viewers now see fewer movies about these subjects at a time. We’re nonetheless iterating on this work given the nuances concerned. For instance, some forms of content material might have each encouraging and unhappy themes, akin to disordered consuming restoration content material.”

That is an attention-grabbing space of analysis, which basically seeks to cease folks from stumbling down rabbit holes of web info, and changing into obsessive about probably dangerous components. By limiting how a lot on a given matter folks can view at a time, that would have a optimistic influence on person behaviors.

Lastly, TikTok’s additionally engaged on a brand new rankings system for content material, like film classifications for TikTok clips.

“Within the coming weeks, we’ll start to introduce an early model to assist stop content material with overtly mature themes from reaching audiences between ages 13-17. Once we detect {that a} video accommodates mature or advanced themes – for instance, fictional scenes which may be too horrifying or intense for youthful audiences – a maturity rating can be allotted to the video to assist stop these below 18 from viewing it throughout the TikTok expertise.”

TikTok censored content

TikTok has additionally launched new brand safety ratings to assist advertisers keep away from inserting their promotions alongside probably controversial content material, and that very same detection course of may very well be utilized right here to higher safeguard in opposition to mature themes and materials.

Although it might be attention-grabbing to see how, precisely, TikTok’s system detects such content material.

What sort of entity identification does TikTok have in place, what can its AI techniques truly flag in movies, and primarily based on what parameters?

I think that TikTok’s system could also be very nicely superior on this respect, which is why its algorithm is so efficient at preserving customers scrolling, as a result of it’s in a position to select the important thing components of content material that you simply’re extra probably to have interaction with, primarily based in your previous habits.

The extra entities that TikTok can register, the extra indicators it has to match you with clips, and it does seem to be TikTok’s system is getting excellent at determining extra components in uploaded movies.

As famous, the updates come as TikTok faces ongoing scrutiny in Europe over its failure to restrict content material publicity amongst younger customers. Final month TikTok pledged to update its policies around branded content after an EU investigation discovered it to be ‘failing in its obligation’ to shield kids from hidden promoting and inappropriate content material. On one other entrance, reviews have additionally urged that many youngsters have severely injured themselves, some even dying, whereas participating in harmful challenges sparked by the app.

TikTok has introduced measures to combat this too, and it’ll be attention-grabbing to see if these new instruments assist to reassure regulatory teams that it’s doing all that it might probably to hold its younger viewers secure, in additional respects.

Although I think it received’t. Quick-form video requires attention-grabbing gimmicks and stunts, which implies that stunning, stunning and controversial materials typically performs higher in that surroundings.

As such, TikTok’s very course of, no less than partly, incentivizes such, which implies that extra creators will hold posting probably dangerous content material within the hopes of going viral within the app.

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