TikTok Pixel: How to Set it Up in 2 Easy Steps

The TikTok pixel is a bit of code you can set up in your web site to observe conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, in the event you’re operating a TikTok ad campaign and also you need to see which of your advertisements are driving essentially the most gross sales, you want to soar on the pixel prepare.

Don’t fear, I’m right here to stroll you thru the method step-by-step. In just some minutes, you’ll have your TikTok pixel up and operating. Let’s get began!

What is the TikTok pixel?

The TikTok pixel is a small piece of code that you can install on your website. Once installed, the pixel will track specific events, such as when someone views a TikTok ad or clicks on a link to your website. These events are then recorded in your TikTok Ads account so to see which advertisements are driving essentially the most gross sales.

Why use a TikTok pixel? Effectively, first off it is a helpful measurement instrument that may aid you track your return on investment (ROI) to your TikTok advert campaigns. Second, it may help you create extra focused advert campaigns by understanding which advertisements are performing nicely and which of them aren’t. Lastly, the TikTok pixel may help you retarget your web site guests with personalised advertisements.

How to arrange the TikTok pixel

In the event you’re prepared to begin utilizing the TikTok pixel, observe these straightforward steps.

Step One: Create your pixel

To do that, you’ll want a TikTok Business account. Signal in to your account and go to TikTok Adverts Supervisor > Belongings > Occasions.

Then, select whether or not you need to observe App Occasions or Internet Occasions.

how to find TikTok pixel settings in ads manager

Then, click on Create Pixel.

TikTok pixel create new pixel home screen

Right here, you’ll want to identify your pixel. It’s a good suggestion to identify your pixel one thing that can aid you keep in mind what it’s for. For instance, in the event you’re utilizing it to observe conversions in your web site, you may identify it “Conversion Pixel”. In the event you’re utilizing it on your e-commerce store, name it “Ecommerce Pixel”.

naming TikTok pixel in ads manager

Subsequent, underneath Connection Technique, select TikTok Pixel. Then, click on Subsequent.

Step Two: Set up the pixel code in your web site or app

The subsequent display screen you’ll see is the Set Up Internet Occasions with TikTok Pixel display screen. Right here, you’ll have the choice to manually set up your pixel or set it up routinely through a third social gathering.

In the event you select to set up your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a bit of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.

option screen asking to set up TikTok pixel manually

Ensure you solely paste your code as soon as!

In the event you’re utilizing WordPress or Woocommerce, there are plugins that may aid you set up the code. Make sure to learn the plugin evaluations earlier than putting in, as some plugins can negatively have an effect on your website pace.

You may as well use numerous third social gathering apps to set up your pixel, reminiscent of Google Tag Manager, Sq., or BigCommerce. To do that, select Routinely Set Up Internet Occasions through Companion Platforms in your pixel setup display screen. Then, click on Subsequent.

option screen asking to set up tiktok pixel using third party apps

Join your TikTok pixel to your third-party account. Now you’re all set!

How to add the TikTok pixel to Shopify

In the event you’re utilizing Shopify, you may add a TikTok pixel by the Shopify app or by selecting Routinely Set Up Internet Occasions through Companion Platforms as described above.

In order for you to arrange your TikTok pixel utilizing the Shopify app, observe these steps.

First, add the TikTok app to your Shopify Retailer by going to the Shopify App Store and putting in it.

TikTok app in Shopify app store

Then, join your TikTok for Enterprise account and your TikTok Adverts Supervisor account.


Beneath Gross sales Channels, click on TikTok. Then, click on Advertising and marketing > Information Sharing. Join an present pixel, or click on Create Pixel to create one utilizing Shopify.

create TikTok pixel on Shopify

To make sure your pixel is up and operating, go to your TikTok Adverts Supervisor account and click on Belongings. Then, click on Occasions. In the event you see your pixel listed, you’re good to go.

What are TikTok pixel occasions?

TikTok pixel events are the particular actions individuals take in your web site or app.

There are fourteen varieties of TikTok pixel occasions. These are:

  1. Add fee data
  2. Add to cart
  3. Add to wishlist
  4. Click on button
  5. Full fee
  6. Full registration
  7. Contact
  8. Obtain
  9. Provoke checkout
  10. Place an order
  11. Search
  12. Submit kind
  13. Subscribe
  14. View content material

Every sort of occasion corresponds to a distinct motion somebody may take in your web site or app. For instance, if somebody views a product in your website, that’s a view content material occasion.

You should use TikTok pixel occasions to observe consumer actions (how individuals work together together with your web site or app). Or, some advertisers create customized audiences primarily based on the occasion actions for brand new advertisements.

What’s a TikTok Pixel Helper and do you want one?

TikTok has a instrument known as the TikTok Pixel Helper that may aid you take a look at whether or not your pixel is working accurately.

When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.

Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.

For instance: http://hootsuite.com/alias?dbgrmrktng

The TikTok Pixel Helper will then present data on the standing of your pixels. It might additionally present you whether or not your occasions are working and receiving knowledge.

event notifications on pixel helper tool

Soure: Google Chrome Internet Retailer

How to uninstall TikTok pixel

When you’ve acquired your pixel put in, there might come a day when you prefer to to uninstall it. To uninstall a TikTok pixel, observe these steps:

  1. Go to your TikTok Adverts Supervisor
  2. Go to Belongings > Occasions and select Internet Occasions or App Occasions
  3. Click on the three dots subsequent to the identify of the pixel you need to delete
  4. Click on Delete

Word: You’ll be able to solely delete a pixel if it’s inactive. Whenever you delete a pixel, all the information related to that pixel can be deleted. This consists of historic knowledge and any unsent occasions. You’ll be able to’t get well this knowledge as soon as it’s been deleted.

Need to study extra about taking your TikTok advertisements to the moon? Try our current TikTok Spark Ads experiment the place we examined totally different advert varieties and targets to discover one of the best ROI.

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