TikTok Provides New Insight into the Potential of Live-Stream Shopping [Infographic]
TikTok actually desires to make live-stream commerce a factor, which might then allow it to observe in the footsteps of its Chinese language sister app, Douyin, and switch the short-form video platform into a money-making machine for an enormous quantity of creators.
Douyin generated $119 billion worth of product sales via live broadcasts in 2021, a 7x improve year-over-year, whereas the quantity of customers partaking with eCommerce live-streams exceeded 384 million, near half of the platform’s consumer base.
Given this, it’s clear the place TikTok can be headed, which might facilitate higher income share, and hold extra creators aligned to the app.
Which is why TikTok lately commissioned a new survey by Ipsos to offer extra perspective on why manufacturers must be trying to live-stream commerce in the app.
The examine discovered that:
- 1 in 5 dwell streaming customers watch TikTok LIVE, and of that group 62% watch it every single day
- Users on TikTok are 50% extra all in favour of branded LIVE content material than non-TikTok customers
- 50% of TikTok customers have purchased one thing after watching TikTok LIVE
The stats are compelling, and whereas it stays to be seen whether or not western audiences will probably be as receptive to live-stream buying as Chinese language shoppers have been, there’s clearly alternative there for these that may get it proper.