TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns
TikTok has modified approaches to video content material, in numerous methods, as an increasing number of folks spend more time in the app, and locked into the unending stream of trending clips.
One of the key shifts on this respect has been the use of sound, and the way TikTok customers are, most of the time, consuming content material with sound on, which, in the previous, was not the case.
Most video platforms have suggested that you need to create movies for ‘hold forth environments’, with a purpose to maximize viewership potential, however TikTok actually advises the opposite.
Which additionally extends to model use:
“TikTok is an leisure canvas the place sound is at all times on – it sparks pleasure, creativity, and collaboration for over one billion folks. And the integral issue of sound creates a chance to not solely join along with your neighborhood, however to be felt and remembered. Actually, if a model’s TikTok video incorporates a track that’s common on the platform, 68% of customers say they bear in mind the model higher, and 62% say they’re extra curious to find out about the model.”
So not solely does TikTok say that you need to create with sound in thoughts, however that it’s really a essential engagement factor – which is the focus of TikTok’s latest guide for brands, which highlights how numerous campaigns have utilized sound to maximise their promotional resonance.
TikTok’s 12-page ‘The Power of Sound’ overview features a vary of model case research, highlighting how every has used audio points to spice up their messaging.
The information appears at three completely different makes use of of sound:
- Creator-made anthems – How manufacturers can companion with rising creators on trending sounds, that are basically customized constructed for the TikTok viewers
- ASMR – utilizing satisfying sounds and results to maximise engagement
- The New Narrators – Utilizing creators to inform share their tales, basically using UGC in model campaigns
The case research spotlight how these completely different makes use of of audio may help to reinforce campaigns, and why manufacturers needs to be constructing with sound in thoughts as they map out their TikTok method.
It’s an fascinating consideration, and as famous, a major shift for many, provided that ‘hold forth’ has lengthy been the finest solution to maximize viewership and a spotlight. However TikTok is completely different, and as such, it’s value taking time to notice this alteration in consumer conduct, and the way which will apply to your content material approaches in the app.
The information additionally contains some pointers on the right way to embody audio components in your clips.
It’s value a glance, and with many manufacturers now planning for the holidays, TikTok will little doubt be a key focus.
You’ll be able to obtain TikTok’s ‘The Energy of Sound’ information here.