TikTok Publishes New Holiday Marketing Guide to Assist in Your Planning

Is TikTok a part of your vacation advertising plan?

It will assist – at present, TikTok has launched a brand new, 17-page holiday marketing guide, which supplies an outline of key engagement stats round seasonal occasions, insights into when important engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s numerous advert choices, and extra.

You’ll be able to obtain TikTok’s full 2022 Holiday Guide here, however in this submit, we’ll check out a few of the highlights.

First off, TikTok supplies some insights into person engagement tendencies across the holidays, and the way they’re planning to rejoice.

As you may see, in accordance to TikTok’s knowledge, there are important alternatives to attain folks round key vacation occasions and actions, which may make it an vital consideration on your method.

TikTok’s additionally included a list of key dates to maintain in thoughts:

In addition to planning notes on your campaigns:

There’s additionally an outline of TikTok’s numerous advert choices, and the way to make finest use of every:

Together with how and when you need to look to use every in your course of:

There’s additionally a spread of notes on key planning ideas and approaches, in addition to this overview of key advert optimization ideas:

TikTok’s additionally included steerage on how to use its vacation templates, which could possibly be one other approach to align your campaigns with the important thing themes.

It’s a helpful overview, which may assist to get you enthusiastic about how you need to method your TikTok advertising efforts, and optimize for every particular occasion.

It’s price a glance both approach – you may obtain TikTok’s full 2022 Holiday Guide here