TikTok Publishes New Marketing Playbook for Auto Dealers

Once you consider the important thing promotion platforms for vehicles, TikTok seemingly doesn’t instantly spring to thoughts. However in keeping with analysis more than 40% of TikTok customers are planning to purchase or lease a automobile within the subsequent six months, which really makes it a useful consideration for automakers and entrepreneurs in connecting with related, engaged and viable shoppers.

With this in thoughts, TikTok has launched a brand new Auto Dealers Playbook, which offers key insights and notes for auto sellers trying to maximize their promotional efforts within the app.

You’ll be able to obtain the 78-slide Auto Dealers’ Playbook here (with e-mail sign-up), however on this put up, we’ll check out a number of the highlights.

First off, TikTok offers some total notes on the platform’s cultural affect and utilization.

That’s lots of time spent in-app, and it’s this bigger shifting of consumption course of that makes TikTok a much bigger consideration in reaching engaged, lively audiences.

TikTok additionally notes that it has attain to key auto purchaser segments.

TikTok auto playbook

In addition to key influencers of the identical.

TikTok auto playbook

Once more, you may not instantly consider TikTok as a crucial platform for connecting with auto consumers, however these stats present that there’s important, influential energy within the app.

The information then offers some notes on TikTok advertising and marketing technique, and how you can construct your in-app presence.

TikTok auto playbook

There’s additionally a variety of artistic finest apply ideas and approaches.

TikTok auto playbook

Together with case research examples to tell your pondering.

TikTok auto playbook

Lastly, TikTok additionally outlines extra particular parts to assist information your method, together with important ideas, advert codecs, bidding choices and extra.

TikTok auto playbook

There’s a heap extra recommendation and notes within the full information, which you’ll obtain here, and it’s positively value a glance for auto sellers, and even these not within the auto sector who’re trying for new methods to construct a TikTok presence.

Some attention-grabbing meals for thought for your strategic planning.

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