TikTok Rolls Out Comment Downvotes to All Users


After testing them out within the stay atmosphere over the past six months, TikTok has at the moment introduced that it’s rolling out comment downvotes for all users, as a way to flag inappropriate responses to video clips.

As you possibly can see on this instance, TikTok’s ‘Thumbs Down’ remark downvote possibility shall be displayed on the far proper of every remark, offering a fast and straightforward means for customers to tag such, so as to assist TikTok determine adverse behaviors within the app.

Which is the important thing focus – relatively than being an viewers response ingredient, like downvotes on Reddit, TikTok’s strategy is definitely to use the indicator as a way to weed out adverse behaviors.

As TikTok explained again in April:

“We’ve began testing a means to let people determine feedback they consider to be irrelevant or inappropriate. This neighborhood suggestions will add to the vary of things we already use to assist preserve the remark part constantly related and a spot for real engagement. To keep away from creating ill-feeling between neighborhood members or demoralize creators, solely the one that registered a dislike on a remark shall be in a position to see that they’ve performed so.

So dislike counts received’t be public, as they’re on Reddit, with the aim, once more, being to assist TikTok’s moderation staff get on high of adverse traits, as flagged by its customers.

The way it will doubtless work on this respect is that downvoted feedback shall be displayed to TikTok mods in ascending order, based mostly on whole downvote exercise throughout the app, which is able to then allow them to them wade via the listing and choose up on rising adverse traits, offering one other means to detect and deal with such of their course of.

That might additionally assist to restrict the usage of the function for ‘brigading,’ or utilizing it as a way to launch focused assaults on folks or opinions based mostly on different motivations. You possibly can think about how, for instance, folks may attempt to use this function as a way to downvote conflicting political views into oblivion, however because the downvotes themselves don’t affect public show, and are solely an indicator for TikTok’s moderation staff, that’s much less doubtless to turn into a problem.

Which might be a part of the explanation why TikTok’s comfy pushing forward with a full launch – and it could be a great way to assist preserve issues extra civil, and extra constructive within the app.

TikTok really first started its remark downvote experiment back in 2020, with some researchers recognizing the function in early testing.

TikTok comment downvotes

Each Facebook and Twitter have additionally been experimenting with remark downvotes for related objective, not as a way to higher floor or conceal person responses, however to assist determine adverse behaviors based mostly on what customers suppose is dangerous, which successfully then helps to enhance automated algorithms to detect such in future.

Which may very well be a greater use of the choice – although it’s value noting that Reddit’s public downvote system does assist the platform spotlight extra related conversations and subjects, based mostly on precise responses from people, as opposed to algorithmically recognized traits which might be guided by clicks, Likes, dwell time, shares, and many others.

The issue with algorithmic traits is that divisive, adverse content material is amplified by way of this course of, as a result of sparking an emotional response, like anger, drives extra folks to remark and share. The algorithm then takes as an indicator that extra folks may need to see it, based mostly on engagement response. The system itself has no means of figuring out the intent of the content material, it solely goes on binary alerts – which implies that triggering extra reactions, nonetheless you possibly can, is one of the best ways to maximize publicity.

That doesn’t occur on Reddit, as a result of such posts are quickly downvoted into the doldrums of the app.

Giving precise folks the possibility to drive publicity on this respect could also be a extra useful strategy total, however the greater gamers won’t ever go together with it as a result of it additionally makes customers much less doubtless to remark, doubtless as a result of they’re additionally involved about their very own remarks being downvoted to the pit.

Earlier evaluation has prompt that greater than 98% of Reddit’s month-to-month lively customers don’t ever post or comment in the app, which is probably going a key consideration that will restrict take-up of such in different apps.

In order that they go together with automated algorithms as a substitute, which additionally then permits them to wash their fingers of any accountability for no matter sort of content material positive factors traction and doesn’t throughout their networks.

Destructive content material drives extra engagement, and thus, extra attain of their apps? ‘We don’t know, it’s based mostly on how customers reply, factoring in all types of engagement, so we’re not chargeable for no matter that leads to’.

It does appear {that a} human-moderated course of, by way of public downvotes, may enhance the stream of data on this respect. However the impacts on engagement is also vital.

In any occasion, TikTok’s remark downvotes aren’t designed to assist information the dialog, and may very well be a invaluable supplementary measure to detect rising adverse traits.

TikTok says that remark downvotes are being launched globally within the app from at the moment.





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