TikTok Shares Insights into the Potential of Live-Streaming for Brands [Infographic]

May live-streaming on TikTok be of profit for your model?

Stay-streaming is a large half of TikTok’s Chinese language model (Douyin), with billions being spent on TikTok live-stream commerce yearly in the area.

However to date, western audiences have not been as receptive. But.

TikTok continues to be working through its live-stream commerce integration, and it stays assured that it’ll catch on with western viewers, because it has in China. And if it does, that might open up a variety of new alternatives, for many manufacturers, and will quick develop into a key consideration for your technique.

For reference, Douyin alone generated $119 billion worth of product sales via live broadcasts in 2021, a 7x enhance year-over-year. That is an enormous market alternative, if TikTok can get it proper. 

To supply extra context, TikTok has revealed a brand new overview of the model alternatives of TikTok Stay.