TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Subsequent’ Report

During the last two years, fewer platforms have had extra cultural affect than TikTok.

The short-form video app has sparked all new shifts in the interactive panorama, and has modified the best way that folks uncover music, motion pictures, creators, and every little thing in-between.

With this in thoughts, there’s arguably no platform higher positioned to foretell future traits, and primarily based on its inside perception, TikTok has as we speak revealed its 2023 ‘What’s Next’ report, which appears on the key shifts that TikTok’s seeing, from a advertising perspective, inside the broader scope of engagement throughout the app.

Which might be a giant assist in your planning – you’ll be able to try the complete ‘What’s Subsequent’ report here, however in this submit, we’ll check out among the highlights.

This time round, TikTok has break up its advertising pattern predictions into three classes:

• Actionable Leisure
• Making House for Pleasure
• Group-Constructed Beliefs

Actionable Leisure pertains to how manufacturers talk their promotions in the app – which, on TikTok, ought to be performed in a extra entertaining, platform-native method.

As per TikTok:

“For manufacturers, the best messages on TikTok are uplifting, humorous and personalised, or entertaining their audiences. Manufacturers can construct on this leisure worth through the use of modifying strategies like syncing sounds to transitions or including textual content overlays – that are efficient at holding viewers’ consideration.”

So, maintain your messaging in line with how individuals are utilizing the app, versus overt promotions. The extra you’re capable of align with utilization behaviors, the higher positioned you’ll be to attach with the TikTok viewers.

TikTok’s additionally included examples and actionable suggestions for every pattern:

Making House for Pleasure, in the meantime, pertains to how TikTok customers want to have a good time life in the app, which manufacturers also needs to look to lean into. 

“Whether or not it is the expansion of meme tradition – offering a language for individuals to bond over humor; individuals sharing wellbeing «life hacks» – each day methods that empower individuals to create space for themselves every time they want; or a creator highlighting how they reward themselves at any finances degree, individuals are dedicating area and time for pleasure in the best way the perfect fits them.”

TikTok says that creating content material that helps individuals carve out pleasure for themselves, or offers such by way of humor, rest and relatable factors of view, might be an excellent method for manufacturers in 2023.

Lastly, Group-Constructed Beliefs underlines the significance of constructing neighborhood in the app, to maximise messaging resonance.

“TikTok just isn’t a city corridor assembly. It is a assortment of tiny golf equipment the place individuals can discover new concepts on learn how to discover their passions and stay their lives. In reality, TikTok is 1.8x extra prone to introduce individuals to new matters they did not know they appreciated in comparison with conventional social platforms. And as individuals hunt down methods to interrupt the established order, they’re going to look to friends and position fashions who exhibit the boldness to stay life the best way they need to.”

TikTok says that individuals are more and more utilizing the app to seek out solutions to questions, and discover area of interest pursuits, and types can lean into this by recognizing the worth of those discussions, and feeding into these behaviors.

The overview right here, general, is just about in-line with beforehand famous TikTok recommendation – create native-looking content material that’s targeted on leisure. TikTok hasn’t added a heap of recent context, however there are some priceless pointers and suggestions to assist information your method, for those who’re trying to map out a greater TikTok technique.

And because the app continues to develop, extra manufacturers are doing simply that. If you wish to grasp TikTok, you must most likely try the complete information.

You’ll be able to obtain TikTok’s full 2023 Pattern Report here.