TikTok Shares Marketing Tips and Advice in New Video Overview
Trying to combine TikTok into your vacation campaigns?
This might assist – TikTok has revealed a new video overview which seems to be at key model and advertising ways on the platform, and in specific, how manufacturers can companion with creators to assist maximize their messaging.
The video, entitled ‘Do You Communicate TikTok?’, is hosted by prepare fanatic and TikTok star Francis Bourgeois, who seems to be at what folks come to TikTok for, what they’re searching for from manufacturers in the app, and how companies can use these key tendencies to maximise their TikTok advertising efforts.
Bourgeois says that TikTok has supplied him with a way to discover and share his passions, in his personal means, which has since led to him engaged on model campaigns for Gucci, Spotify, ASOS and extra.
Primarily based on this expertise, Bourgeois affords 4 key ideas for manufacturers working with creators:
- ‘Allow them to specific what makes them them’ – As has been reiterated by various influencers and manufacturers which have run influencer campaigns, it’s good to select your inventive companions primarily based on model match and suitability – however then let the creators give their inventive tackle the content material, with out too many restrictions or instructions. If you’d like stale model messaging, you don’t want creators – it’s their nous and viewers understanding that they carry to the desk.
- ‘Collaborate, however by no means dictate’ – As above, being too prescriptive doesn’t allow you to maximise the worth of creator content material, and will probably restrict the outcomes of your subsequent campaigns.
- ‘Faucet into their very own model and energy of content material’ – Little bit of a theme right here, huh? I’m wondering what unhealthy experiences Bourgeois has needed to come to those conclusions.
- ‘TikTok customers come to be entertained’ – Wrapping up the above factors (that are actually only one massive level), Bourgeois says that TikTok customers are usually not on the app to make connections as such, or observe model pages for the newest updates. TikTok is an leisure platform, and as such, it’s good to be offering entertaining content material that leans into that demand.
Bourgeois then additional explores a number of the key tendencies in TikTok utilization, together with music, and how manufacturers ought to look to make the most of sound in their clips.
On this, the video additionally consists of an interview with musician Lady Leshurr, who discusses how TikTok has helped her develop her fan base, whereas additionally facilitating her personal business partnerships.
Woman Leshurr says that ‘uniqueness’ is the important thing promoting level of the platform, with inventive, fascinating takes serving to to drive higher efficiency on the platform.
The ultimate part of the video consists of an interview with creator Dannero, who discusses the significance of visible results and motion in TikTok clips.
There are some fascinating notes right here – perhaps nothing ground-breaking, as you’re in all probability properly conscious of many of the tendencies and notes highlighted. Nevertheless it might assist to get you fascinated with your TikTok advertising method, and what components you must look to incorporate in your movies, or how you must go about partnering with creators.
You may take a look at the ‘Do You Communicate TikTok?’ video here or through the embed above.