TikTok Shares New Insights into Effective Promotional Approaches in the App [Infographic]
TikTok has launched a brand new paradigm in social media engagement, the place customers are usually not solely capable of view the newest trending content material, however they’re additionally invited to contribute, with the quick nature of TikTok clips opening up extra alternative for creativity, connection and engagement.
Manufacturers trying to faucet into the platform want to grasp this – TikTok just isn’t solely about passive consumption, but in addition lively participation, which is why regular, intrusive advert approaches don’t work, as they don’t invite viewers into the expertise.
That variance is the focus of this new infographic from TikTok, which supplies a spread of stats that relate to how customers interact with content material in the app, and the way manufacturers can faucet into creator partnerships to maximise their promotions.
As per TikTok:
“TikTok audiences desire manufacturers that present they perceive create and use the platform — they need manufacturers to fulfill them the place they’re on TikTok. And the way precisely ought to manufacturers meet audiences the place they’re? Creators.”
To maximise your promotional efficiency, TikTok recommends an ‘At all times Engaged’ technique, which makes use of natural and paid content material, whereas additionally leveraging creators to assist manufacturers attain their enterprise targets.
The following stats reinforce this strategic method.