TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App

TikTok has outlined some tips for brands looking to tap into the Super Bowl hype inside the app, together with notes on how to make greatest use of the app’s numerous tendencies and options, in efficient and fascinating methods.

And whereas TikTok might not be the first platform that springs to thoughts when you think about sports activities engagement, there’s, in truth, a excessive degree of curiosity amongst its viewers.

As per TikTok:

“57% of TikTok customers watch sports activities content material on TikTok each week, and TikTok is 1.2x extra possible to be the sole focus whereas utilizing, vs. video streaming platforms, that means that your model’s sports activities video is probably going to get a consumer’s undivided, enthusiastic consideration.”

TikTok additionally notes that many athletes share behind-the-scenes footage in the app, and there are numerous tendencies for customers to faucet into round all main occasions together with sports activities.

As such, it’s price contemplating your choices to hyperlink into that dialogue, and TikTok suggests two choices for doing so.

First, TikTok says that manufacturers that have already got a TV spot or associated initiative ought to contemplate additionally posting it to TikTok to maximize attain and resonance.

“Even with totally different creatives, a model being each on TV and TikTok drives a raise in model perceptions.”

TikTok says that when a model is on each TV and TikTok, customers report increased favorability and relatability in consequence.

However TikTok additionally notes that manufacturers ought to replace their inventive to be extra in-line with TikTok particularly:

“Even easy modifications could make it extra native. Fast variations embrace:

• Transitions – Easy transitions can embrace a fade, whip, spin, or slide into the subsequent part of your video
• Results – Take into account the use of overlays like glitches, shade filters, or dividers that separate video into sections
• Captions – They’re common in user-generated content material, so they offer content material a local really feel. Use them to element your goal or spotlight key factors
• Design tip – Hold your caption (and different visible components) in the middle-top space to keep away from in-app components at the backside.”

TikTok’s second suggestion is that manufacturers look to create TikTok-native content material tied into the recreation.

“Telling an unique, compelling story on TikTok is commonly the handiest manner to join with our viewers and drive influence. Meaning leaning on three of its core components: CommunityToks, creators and tendencies.”

TikTok says that manufacturers can improve their notion in the app by becoming a member of related TikTok communities – like #SportsTikTok. You’ll be able to analysis related hashtags in the app, and align your content material round its key themes and usages.

Partnering with creators can even assist to improve your messaging, in a extra TikTok-specific manner, whereas being attentive to rising tendencies, by way of TikTok’s  Creative Center could possibly be one other manner to join into key discussions and moments.

And given TikTok’s reputation at current, that could possibly be a invaluable consideration. Whereas Twitter stays the chief in real-time dialogue, main tendencies additionally circulate throughout to each social app, and that gives all new alternative to hyperlink in, and probably generate extra publicity for your small business.

The Super Bowl has confirmed to be a invaluable avenue for such for many manufacturers in the previous, and with the proper strategy, perhaps TikTok is your pathway to reaching viral success this yr.

You’ll be able to learn all of TikTok’s Super Bowl tie-in ideas here.